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Every day, your competitors turn to great copy with a single goal in mind - To steal your audience.

They publish stimulating blog posts to attract more visitors to their site, launch long-form content to secure top Google rankings, and create thought-provoking white papers to generate leads and start building a business relationship with the very people who might currently be considering signing up for your trial or demo.

(Now, I agree, some of their copy might lack the edge yet. But I don’t think it’s too far-fetched to believe that eventually, they’ll figure out what engages your audience.)

But let me be clear about this, my aim for writing all this isn’t to scare you.

However, I do want to point out that the competition for your target market’s attention is getting fiercer.

And the only way you can come out on top is by communicating with them even better.

Luckily, I’m here to help.

Hi there, I’m Pawel Grabowski, an experienced SaaS copywriter. 

For over four years, I’ve been focusing on a single goal – helping B2B SaaS marketers leverage great copy to drive more leads and demo requests.

I wrote hundreds of blog posts, long-form guides, tutorials, landing pages, whitepapers and other lead generation assets that helped SaaS companies like AdEspresso, Attach, SEMrush, seoClarity, Drift, Autopilot, Uservoice and many others position themselves as thought-leaders, raise brand awareness and fuel their growth.

What makes me different from the other guys?

Here’s something I’ve been reminding SaaS businesses from the start of my career:

Finding a good SaaS copywriter is hard. Darn hard, in fact.

If you want a copy that will get potential users to notice your product and persuade them to give it a try, you need someone who:

  • Understands how SaaS customers think,
  • Can convert even the most complex features into clear benefits and,
  • Knows how to write compelling copy that matches the SaaS audience’s expectations.

And I tick all the boxes.

As a former owner of a small software company I can understand your product, uncover your core message and communicate it in a clear and concise way.

Not to mention that my background in marketing, Masters in marketing (with a dissertation on SaaS marketing) and experience in selling software helps me identify your audience’s needs and convert them into a persuasive copy.

But specifically, here’s why clients choose me for their projects:

  • 7 years of online copywriting experience, and 4+ years of working exclusively in the SaaS industry.
  • Master’s in marketing with dissertation on SaaS marketing.
  • Professional experience in Software Marketing and Sales.
  • Previous experience as a marketing manager for a SaaS Company.
  • 5 years of experience in running a small software firm.
  • 4 years of practical SEO experience.

Which pretty much means that:

I understand the SaaS audience and how to communicate with them effectively. My high-degree of specialized SaaS market knowledge comes from years of writing exclusively for your industry and hands-on experience in marketing SaaS products.

And this means that:

I require little direction in the process. I can decide what stories to tell, tone to take, and arguments to make to attract, engage and convert your visitors. And that’s regardless of what type of content I’m writing.

As a result:

I can write in a highly engaging tone to which SaaS audiences respond so well. In fact, many clients admit they love my writing style – clear, compelling and persuasive, helping them to connect with their target audience.

Interested in working with me? Here's how to get started

Get in touch

  • This form collects your name and email address so I could respond to your query.

What happens after you've emailed me

  • I respond to your query within 1 working day.
  • I also send you a copy of my Information Kit to help you learn more about me and how I work.
  • In both my response and information kit you’ll find a link to my calendar. If the information I’ve provided suggests to you that I might be the best SaaS copywriter for your project, schedule an intro call with me, and let’s take it further.
  • And if not, simply delete my email and let’s both go our separate ways. No hard feelings.