SaaS Content Writer Pawel Grabowski

Hi, my name is Pawel Grabowski. I’m a freelance copywriter and writer for B2B SaaS brands.

My passion is helping B2B SaaS brands grow faster with content that:

  • Ranks incredibly well in Google,
  • Engages their target audience, and
  • Drives results they can track and measure.

I do this by combining 5 years of hands-on, in-house SEO experience, marketing background with 4 years of copywriting for SaaS companies exclusively.

In short, I help SaaS brands dominate the search results with highly-actionable, engaging, and persuasive content.

And as a result, grow like crazy.

My Story

Here’s where I learned about SEO and copywriting:

  • I graduated with a Masters in Marketing from the National College of Ireland. I even wrote my Masters dissertation on SaaS marketing.
  • For nearly 5 years, I worked as the sole in-house SEO for Staycity Apartments, one of the largest self-catering hotel chains in Europe. I was the company’s first SEO hire, and I was responsible for generating a seven-figure annual revenue from organic search. (Which I did.)
  • I started copywriting in 2009, first as a hobby, then as a way to market a software company I ran with a friend of mine back then.
  • After we decided to part ways and closed the business, I moved on to work in SEO, where, naturally, I also wrote a lot. In 2014, I decided to focus on writing for SaaS brands entirely. In 2015 I left Staycity Apartments to focus on Smashing Copy full-time.
  • Since then, I’ve written copy and content for over 40 SaaS companies, from established brands like Hubspot, or SEMrush to startups (although many have become established companies since then, like Drift.)

What makes me different from the other guys?

I understand your target audience. And that’s not just because I’ve been communicating with them for so many years already. I also ran a small software company, where my responsibilities included selling and marketing our products.

Sure, we may not have been awfully successful (at least, not as successful as many of my clients are.) But knocking on doors to sell our products have taught me a lot about a typical SaaS and software buyer.  

As a result, I know how to engage software buyers. I understand their challenges. And I know how to make your core message relevant to them. Be it a simple blog post or complex long-form content, I can help connect you with the target audience.

I also need a little direction in the process. My marketing, SEO and copywriting experience make it easy for me to decide which stories to tell, what tone to take, and what elements to include in the copy to have it rank well and engage your target audience.

Do I sound like a copywriter you’d like to work with?

Great! Fill out the form below to book a free consultation with me, and let’s take it from there.

  • This form collects your name and email address so I could respond to your query.

Looking forward to hearing from you,

Pawel Grabowski

Freelance SaaS writer and copywriter


Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

We have been working with Pawel for well over a year and absolutely love it! Pawel is incredibly professional and creative. He has helped convert an incredibly time consuming and resource intensive process into a nice and neat package.
It really is a no brainer for our team to leverage Pawel’s expertise for the foreseeable future. – Dan Goldstein – Director of Marketing, GMS Live Expert