They publish stimulating blog posts to attract more visitors to their site, launch long-form content to secure top Google rankings, and create thought-provoking white papers to generate leads and start building a business relationship with the very people who might currently be considering signing up for your trial or demo.
(Now, I agree, some of their copy might lack the edge yet. But I don’t think it’s too far-fetched to believe that eventually, they’ll figure out what engages your audience.)
But let me be clear about this, my aim for writing all this isn’t to scare you.
However, I do want to point out that the competition for your target market’s attention is getting fiercer.
And the only way you can come out on top is by communicating with them even better.
Luckily, I’m here to help.
Hi there, I’m Pawel Grabowski, an experienced SaaS copywriter.
For over four years, I’ve been focusing on a single goal – helping B2B SaaS marketers leverage great copy to drive more leads and demo requests.
I wrote hundreds of blog posts, long-form guides, tutorials, landing pages, whitepapers and other lead generation assets that helped SaaS companies like AdEspresso, Attach, SEMrush, seoClarity, Drift, Autopilot, Uservoice and many others position themselves as thought-leaders, raise brand awareness and fuel their growth.