The SaaS Copy Letters

Notes on marketing SaaS and technology products with copy and content.

Category:

My Two Favorite Hacks to a More Conversational Writing

June 25, 2018

Tips fpr Conversational Writing and Conversational Content

I’m sure you’ve heard – Today’s content is all about engagement.

Even the data from Content Marketing Institute most recent Benchmark Report confirms it:

The majority of marketers put engagement ahead of sales or leads.

To me, this comes as no surprise.

After all, engagement has always been the key and the prerequisite to attracting and converting visitors.

It’s only when you manage to hold a person reading, particularly on their first encounter with your brand, you stand a chance at converting them later.

Now, many factors affect how engaging a content might be. Topic, for example, or value they get from your articles.

But also, your writing style.

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How to Openly Promote a Product in Guest Posts

March 14, 2018

In a recent conversation, a good friend and a startup founder mentioned his concerns about guest posting.

He understands how beneficial the strategy could be for his company. But he fears that without openly mentioning the product, any article he places on another site will have little or no business impact.

And he’s right.

Which is exactly why he’s worried. He knows that most websites will not allow him to promote his product in a guest post.

Luckily, there is a way around it. Even two.

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Does Your Content Achieve Its Maximum SEO Potential?

February 20, 2018

Maximize SEO potential

A potential client asked in an email – “How to assess if my content reaches its full SEO potential?”

Another person inquired recently, “How do I check if I’m getting all the traffic I could, given my content’s current rankings?

Many other connections have raised the issue whether they could attract more visitors without increasing rankings and search visibility.

And the short answer is – yes. Or at least, most likely.

So, let me explain this further and then, suggest 3 quick strategies that will help you assess your content’s search performance.

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How to Win the Audience in Industries Dominated by Big SaaS Brands

May 30, 2017

Win the audience in industry dominated by big SaaS brands

Scary, isn’t it? You want to use content to win the audience and raise awareness about your product.

But no matter what topic you pick, it turns out some other SaaS company has already covered it.

(Not to mention, in great detail at that.)

giphy copy

And given their size and authority, you feel that you simply can’t break through, and connect with people who need this advice.

Or can you?

Because you know, the fact that you have to compete with large enterprises with their enormous budgets for anything from content writing to promotion, and big marketing teams doesn’t mean that you won’t be able to grow the audience and attract more users.

Quite the opposite, in fact.

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