The SaaS Copywriting and Content Marketing Blog

Tips and advice on writing killer, SEO-driven copy and content to promote SaaS and software products.


How to Write SEO-friendly Headlines Targeting Multiple Keywords

October 7, 2018

SEO-friendly headlines

Do you want to learn how to write incredibly SEO-friendly headlines that can position your content for more than one keyword?

Are you struggling to create a headline that would explain the content’s topic to search engines better?

Including the target keyword in the headline is the most sure-fire way to ensure a content ranks well for that phrase. And for the most part, it’s not a difficult task. You either begin your headline with the keyword or weave it in naturally in the copy.

But how do you do it if you’d like to target two, or more, related keywords? Or if you want to include an extra key phrase to make the page’s topic clearer?

Do you just suck it up and include the main phrase only? Keyword stuff the headline like crazy? Sacrifice its readability to pack in more relevant terms?

Nope. Nuh-uh. No.

You absolutely don’t.

In this post, I’ll show you how I do it.

But let’s clear something up first…

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My Two Favorite Hacks to a More Conversational Writing

June 25, 2018

Tips fpr Conversational Writing and Conversational Content

I’m sure you’ve heard – Today’s content is all about engagement.

Even the data from Content Marketing Institute most recent Benchmark Report confirms it:

The majority of marketers put engagement ahead of sales or leads.

To me, this comes as no surprise.

After all, engagement has always been the key and the prerequisite to attracting and converting visitors.

It’s only when you manage to hold a person reading, particularly on their first encounter with your brand, you stand a chance at converting them later.

Now, many factors affect how engaging a content might be. Topic, for example, or value they get from your articles.

But also, your writing style.

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How to Openly Promote a Product in Guest Posts

March 14, 2018

In a recent conversation, a good friend and a startup founder mentioned his concerns about guest posting.

He understands how beneficial the strategy could be for his company. But he fears that without openly mentioning the product, any article he places on another site will have little or no business impact.

And he’s right.

Which is exactly why he’s worried. He knows that most websites will not allow him to promote his product in a guest post.

Luckily, there is a way around it. Even two.

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Does Your Content Achieve Its Maximum SEO Potential?

February 20, 2018

Maximize SEO potential

A potential client asked in an email – “How to assess if my content reaches its full SEO potential?”

Another person inquired recently, “How do I check if I’m getting all the traffic I could, given my content’s current rankings?

Many other connections have raised the issue whether they could attract more visitors without increasing their content’s rankings and search visibility.

And the short answer is – yes. Or at least, most likely.

So, let me explain this further and then, suggest 3 quick strategies that will help you assess your content’s search performance.

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