The SaaS Copywriting and Content Marketing Blog

Tips and advice on writing killer, SEO-driven copy and content to promote SaaS and software products.

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How to Improve Google Ranking with Simple Content Tweaks

November 16, 2018

Increase Google ranking

Are you frustrated by your Google ranking so far?

Looking for ideas that would help you push your content higher in SERPs? Especially those pages that have been stuck on page 2 for ages?

Well, good news:

In this guide, you’ll learn exactly how to improve your Google ranking. And do it with only a handful of simple content tweaks at that. No link building required. Promise.

Let’s jump in.

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What Does an SEO Copywriter Do, Specifically?

November 5, 2018

SEO Copywriter

Let’s start by dispelling a myth: A good SEO copywriter does way more than just filling your content with target keywords.

Or at least, they should do way more.

For one, they should help you assess the search opportunity. Then, understand the search results better. They should also suggest interlinking opportunities, and do so much more to help your content rank better.

But finding such an SEO copywriter is hard, isn’t it? 

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How to Write SEO-friendly Headlines Targeting Multiple Keywords

October 7, 2018

SEO-friendly headlines

Do you want to learn how to write incredibly SEO-friendly headlines that can position your content for more than one keyword?

Are you struggling to create a headline that would explain the content’s topic to search engines better?

Including the target keyword in the headline is the most sure-fire way to ensure a content ranks well for that phrase. And for the most part, it’s not a difficult task. You either begin your headline with the keyword or weave it in naturally in the copy.

But how do you do it if you’d like to target two, or more, related keywords? Or if you want to include an extra key phrase to make the page’s topic clearer?

Do you just suck it up and include the main phrase only? Keyword stuff the headline like crazy? Sacrifice its readability to pack in more relevant terms?

Nope. Nuh-uh. No.

You absolutely don’t.

In this post, I’ll show you how I do it.

But let’s clear something up first…

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My Two Favorite Hacks to a More Conversational Writing

June 25, 2018

Tips fpr Conversational Writing and Conversational Content

I’m sure you’ve heard – Today’s content is all about engagement.

Even the data from Content Marketing Institute most recent Benchmark Report confirms it:

The majority of marketers put engagement ahead of sales or leads.

To me, this comes as no surprise.

After all, engagement has always been the key and the prerequisite to attracting and converting visitors.

It’s only when you manage to hold a person reading, particularly on their first encounter with your brand, you stand a chance at converting them later.

Now, many factors affect how engaging a content might be. Topic, for example, or value they get from your articles.

But also, your writing style.

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