The SaaS Copy Letters

Notes on marketing SaaS and technology products with copy and content.


Competitor Research: How to Evaluate Your Competitor’s Content (and Find New Opportunities)

February 7, 2017

competitor research evaluating competitor's content

Look, I admit it, saying that competitor research is a crucial part of any content strategy sounds so freaking cliche.

But it’s true.

You know, you can analyze your market, audience and their pain points as much as you like…

…but unless you also understand your competitor’s strategies, you stand a little chance out there.

Why, because your goal is to attract people who might already be listening to your competitor’s advice.

And how else could you do it than by evaluating what they do and identifying what you could do better?

The challenge – how do you research the competition? What factors do you consider when analyzing their blogs?

That’s what I’m going to show you today.

In fact, I’ll show you the EXACT competitor research process I use when helping clients with their content strategies.

Ready? Then let’s take it from the top.

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This is How to Find Content Ideas That Will Grow Your SaaS

January 17, 2017

SaaS Content Ideas

This I’m sure you already know – to grow your SaaS, you need to create and publish incredible content.

And you also know that you need to focus on solving specific problems if you want to get it noticed.

But let me guess:

You struggle with finding content ideas that can deliver value to your business, and ultimately, grow your user base, right?

In fact, at the end of last year, I asked SaaS founders and marketers I know about their biggest content-related challenges. And pretty much everyone concurred – it’s finding ideas for blog posts, and then, promoting them to the target audience.

So, in this post, I decided to help you with the first of those two problems.

I’ll show you 4 strategies you can use to find content ideas that will grow your SaaS. Guaranteed!

Intrigued? Then let’s get right to it.

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How to Increase Your SaaS Company’s Visibility and Brand Awareness: The Ultimate Guide

July 4, 2016

Increase SaaS brand awareness

I’m sure you’ll agree with me on this: If there’s anything you need more in your SaaS’ early days apart from first users, it’s visibility and brand awareness.

You need potential customers to find out that your product exists, begin recognizing its name and finally, start considering it as a possible solution to their problem.

It’s just… letting them know about it proves to be quite a challenge, doesn’t it?

You have no clue where to start. Instead of spreading the word on your product, you’re stuck, feeling lost about the techniques you could use, and unable to decide where to begin.

In reality, however, all you need is just a handful of strategies to achieve greater industry visibility and raise the awareness of your product.

Lucky for you, that’s EXACTLY what I’m going to talk about in this post.

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9 Calls to Action that Convert Blog Readers into Trial Users

June 13, 2016

calls to action convert blog readers into trial users

Do you sometimes question the usefulness of content?

Angrily dismiss it as just another hype that ultimately has no potential to attract users to your app?

I mean, you’ve been publishing posts for quite a while, right? You’ve tried time-tested strategies and then, dabbled with the new ones too.

And yet, apart from a spike in site visits every time you post, you haven’t seen any meaningful results from your efforts…

But here’s the catch:

I bet all this time you focused on the wrong aspect of content marketing.

Sure, publishing outstanding content is crucial. And delivering exceptional value helps position you as the authority and builds trust.

But unless you lead every visitor to sign up for your app… you can pretty much throw your strategy out through the window.

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