SEO copywriting and content writing for SaaS brands

Do you need copy that would grab your target audience's attention and compel them to act?

Over the last four years, I wrote anything from white papers or long-form content to website copy, specialist reports, sales emails, and blog posts, helping such tech brands as Hubspot, AdEspresso, Close.io, SEMrush, seoClarity, Drift, Autopilot, Uservoice, and many others:

  • Appeal to their target audience,
  • Promote their, often complex, products and services in an engaging manner,
  • Give prospects the knowledge to make a more informed buying decision, and
  • Generate more inbound leads, demo requests and sales inquiries.

And I can help you present your ideal buyers with a compelling marketing message that will grab their attention and convince them to act.

I can provide you with:

  • Seductive website copy to convince visitors to try out your product.
  • Stimulating blog posts and other content types to raise brand awareness and position your brand in front of the target buyers.
  • Irresistible landing pages compelling leads into action.
  • Potent sales copy to help you close more deals.
  • Captivating product pages to give your audience a real feel for your app.
  • Thought-provoking white papers to raise your expert status and generate new leads.
  • Enticing video scripts to get visitors hyped up about what you sell.
  • Gripping emails to start a direct conversation with leads
  • And much more.

Contact me to find out more about how I can help, discuss your project or request a quote. We’ll talk either via email or schedule a free consultation, whichever option works best for you.

My Process

Here’s how we work together, from your initial inquiry to delivering you results.

Step 1. Intro call

We have a short, 30-minute discovery call to get to know each other and discuss your goals and the project in-depth. This call is also your opportunity to ask me for advice on using copy or content to boost your product’s growth.

If, after the call, you decide to work with me, I send you a short questionnaire asking for more details about your business, product, and target audience.

Step 2. Research and Ideation

Armed with the information from you, I begin industry research to understand the market and common audience problems.

In case if you want me to come up with initial topic ideas, I also conduct additional research to identify the most prominent keyword and traffic opportunities and prepare some initial ideas for your consideration.

If you decide on topics internally, I’ll use the research stage also to understand the people I’ll be writing for better to create more engaging content.

Step 3. Test Project

Once we agree on the first topic, I begin working on the first project.

Within two-three days, I send you a detailed outline for review. It includes an overview of the problem we’re targeting, the objective for the content, and a list of points I want to reference.

The above step ensures that we both understand the topic in the same way.

You OK the outline and I begin writing the first draft.

Step 4. Review

Once done, I forward you the first draft along for review.

I use Google Docs to submit drafts because of the ease with which we can add comments to the document.

Note: The price I quote includes one major revision, where major constitutes work that takes up to an hour to complete. Any further changes are quoted separately.

Step 5. Preparation and Launch

Once you accept the piece, I’ll prepare it for hand over and submit the final version of the document.

Some of the SaaS brands I have helped already

SaaS Copywriter Clients

And here’s what they say about working with me:

Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and will definitely continue working with him into the future. – Ben Cahen – CEO, Wisepops