SEO copywriting and content writing for SaaS brands

Do you need copy or content that would help attract more people to your product, and get more leads?

Over the last four years, I wrote hundreds of blog posts, long-form guides, tutorials, landing pages, white papers, and other lead and demand generation assets that helped SaaS companies like Hubspot, AdEspresso,, Attach, SEMrush, seoClarity, Drift, Autopilot, Uservoice, and many others:

  • Connect with their target audience,
  • Promote their products and services
  • Introduce their products to new users, and
  • Generate more inbound leads and sales inquiries.

Here's what I can write for you, specifically:

  • Long-form content
  • Blog posts
  • White papers and other lead magnets,
  • Website copy
  • Inbound marketing landing pages
  • Product pages, data sheets, and brochures
  • ABM copy
  • Sales and demand generation copy
  • Press releases

My Process

Here’s how we work together, from your initial inquiry to delivering you results.

Step 1. Intro call

We have a short, 30-minute discovery call to get to know each other and discuss your goals and the project in-depth. This call is also your opportunity to ask me for advice on using copy or content to boost your product’s growth.

If, after the call, you decide to work with me, I send you a short questionnaire asking for more details about your business, product, and target audience.

Step 2. Research and Ideation

Armed with the information from you, I begin industry research to understand the market and common audience problems.

In case if you want me to come up with initial topic ideas, I also conduct additional research to identify the most prominent keyword and traffic opportunities and prepare some initial ideas for your consideration.

If you decide on topics internally, I’ll use the research stage also to understand the people I’ll be writing for better to create more engaging content.

Step 3. Test Project

Once we agree on the first topic, I begin working on the first project.

Within two-three days, I send you a detailed outline for review. It includes an overview of the problem we’re targeting, the objective for the content, and a list of points I want to reference.

The above step ensures that we both understand the topic in the same way.

You OK the outline and I begin writing the first draft.

Step 4. Review

Once done, I forward you the first draft along for review.

I use Google Docs to submit drafts because of the ease with which we can add comments to the document.

Note: The price I quote includes one major revision, where major constitutes work that takes up to an hour to complete. Any further changes are quoted separately.

Step 5. Preparation and Launch

Once you accept the piece, I’ll prepare it for hand over and submit the final version of the document.

Some of the SaaS brands I have helped already

SaaS Copywriter Clients

And here’s what they say about working with me:

Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and will definitely continue working with him into the future. – Ben Cahen – CEO, Wisepops