SaaS Copywriter

Persuasive SaaS Copywriting and Content Marketing

PGThumbHi there, I’m Pawel.

I work with people just like you – B2B SaaS owners and marketers focused on promoting their products, attracting new users and driving more sign-ups.

I specialize in writing stimulating blog posts, thought-provoking eBooks and other lead magnet types to help you attract new users, convert them into subscribers and later, paying customers.

In other words:

I’m a guy to call when you realize that you need help crafting compelling content to promote your app.

If you want to:

  • Build an engaged audience,
  • Increase your product’s awareness, and
  • Attract more high-quality signups,

Keep on reading…

I’ll show you how I can help you use content to attract new users and grow your client base.

You know:

Finding a good SaaS copywriter isn’t easy.

To write a copy that will get users notice your product and persuade them to give it a try you need someone who:

  • Understands SaaS customers’ expectations,
  • Can convert even the most complex features into clear benefits and,
  • Knows how to write compelling content for technology products.

And I tick all the boxes.

As a former owner of a small software company I can understand your product, uncover your core message and communicate it in a clear and concise way.

My background in marketing, Masters in Marketing with dissertation on SaaS marketing and experience in selling software helps me identify your business’ needs and convert them into a persuasive copy.

Here’s what makes me unique for the job:

  • 7 years of online copywriting experience.
  • Masters in Marketing with dissertation on SaaS marketing.
  • Professional experience in Software Marketing and Sales.
  • Vast experience in writing for software companies.
  • Previous experience as a marketing manager for a SaaS Company.
  • 5 years of experience in running a small software firm.
  • 4 years of practical SEO experience.

But don’t just take my word for it, here’s what my SaaS clients say:

“Pawel is one of the best writers we’ve work with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.

All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort.”

Massimo Chieruzzi – CEO, AdEspresso

“Pawel has a wealth of marketing knowledge and a great understanding of sales strategies. If you need someone who is always helpful, flexible, positive, and always willing to go the extra mile to deliver the best work result possible, he is the one.”

Clare Hoang – Marketing Manager,

“Pawel has a passion for his writing and craft that is rare and fantastic. He’s great at seeing the big picture of a marketing campaign, and at the same time able to execute the small but important details. He’s a great communicator, over-deliverer, and nice guy as well.”

Scott Krager – CEO,

Here’s exactly what I could write for you:

  • Stimulating blog posts to build a raving audience.
  • Thought-provoking eBooks and whitepapers to raise your expert status.
  • Exciting announcements to get your customers hungry for new features.
  • Enchanting email drip-campaigns to convert trial users into paying customers.
  • Entrancing explainer videos to draw visitors to your sign up page.
  • Clear product documentation to help users make the most of your app.

And many more.

Here are some of the SaaS companies I have helped:

Copywriting client: Adespresso









Looking forward to hearing from you.

Pawel Grabowski – The SaaS Copywriter