About Smashing Copy

Smashing Copy is a boutique content production company for SaaS brands. We combine strategy, SEO, and copywriting expertise to help SaaS companies get found online, boost rankings, increase organic traffic, and sign up more demos and trials.

Smashing Copy is run by Pawel Grabowski, an experienced SEO copywriter and consultant with 11 years of professional experience.

Pawel Grabowski

SaaS CopywriterI am an SEO copywriter and SEO consultant with 11 years of industry experience and an impressive list of current and former clients – Hubspot, Close.com, SEMrush, Ahrefs, AdEspresso, and countless others.

In my work, I combine deep expertise in SEO with copywriting experience to create content marketing strategies that deliver rankings, traffic, and leads.

Here’s where I learned about SEO and content marketing:

  • I earned a Masters in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when working on a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services. 
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as the company’s first SEO hire. I launched the company’s SEO and content marketing program, and during my five years there, I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY. 
  • I began consulting on SEO and offering SEO content writing services to software companies shortly after joining Staycity. My first big client was SERPs.com, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on my copywriting business full-time. Since then, I have helped over 40 SaaS brands dominate first page rankings with content and SEO.

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