Why Smashing Copy is not your typical content writing service

Hi, my name is Pawel Grabowski. I am a SaaS writer and SEO copywriter.

I’ve built Smashing Copy with you in mind – a busy SaaS marketer or founder who needs to scale their content production to increase rankings, drive higher organic traffic, and outrank more established competitors.

But my company is more than just another content writing service.

First of all, Smashing Copy is a ridiculously small company

(And I see this as our major strength, actually.)

Smashing Copy is not a freelance content writing marketplace with “thousands of quality-vetted freelancers ready to work on your project.”

We’re a small content writing company for SaaS brands. All the work is done in-house, and we always deliver consistent quality every time.

In fact, by working so closely with you, I become personally invested in your strategy’s success.

Since I work only with a handful of clients at a time, to me, you’re never just another account on the books. I build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.

As a result, we’re best suited for brands who:

  • Seek to build a long-lasting partnership with a content agency
  • Value creative input and engagement from vendors
  • Look for a partner to help turn their marketing strategy into a reality

I come from an SEO background

I started my career as an SEO. I discovered that I can also write engaging content and copy later.

My background ensures that whatever content or copy I create for you – blog posts, long-form content, pillar pages, or lead magnets – has been designed to both engage your users and meet Google’s criteria for content worth promoting on the first page of the search results.

This brings us to the next point:

When working with me, you gain an unrestricted access to all of my SEO and content marketing experience

I do not focus to deliver the exact number of words your strategy requires. My goal is to create content that will rank well for your target phrases in Google and engage your audience.

In other words, you can be sure that I will never hold anything back when working to put you at the top.

When working with me, you get access to my ten years of experience in content writing and SEO. I will use all the workflows, processes, and playbooks I’ve developed over the years to help you win.

About Me

SaaS CopywriterMy name is Pawel Grabowski, I am a SaaS writer and SEO copywriter.

I have over 10 years of industry experience and an impressive list of current and former clients, including Hubspot, Close.com, SEMrush, Ahrefs, AdEspresso, and countless others.

Here’s where I learned about SEO and content marketing:

  • I earned a Masters in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when working on a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services. 
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as the company’s first SEO hire. I launched the company’s SEO and content marketing program, and during my five years there, I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY. 
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was SERPs.com, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on my copywriting business full-time. Since then, I have helped over 40 SaaS brands dominate first page rankings with content and SEO.

Interested in working with me?