23 SaaS Content Marketing Statistics to Help Your Startup Launch a Killer Content Strategy

September 24, 2021
SaaS content marketing statistics.

Key SaaS content marketing statistics you must know:

  • SaaS companies no longer perceive content as a good-to-have. In fact, a whopping 92% of marketers admit that their organizations view content as an important business asset.
  • Similarly, SaaS companies that prioritize content marketing efforts see much higher growth rates than those that don’t. (source)
  • Content creation remains the biggest challenge SaaS companies face when using content marketing to grow. This has been confirmed by numerous studies (I cite some of them further in the blog post.)

Can you imagine a full-blown SaaS marketing strategy without content? 

Me neither. 

Content has become one of the primary channels for SaaS brands to connect with customers, engage them, and convert them into users, after all. 

But what if you haven’t started promoting your SaaS with content yet? What sort of results could you expect from content, actually? What are the challenges other companies face? And most importantly, what elements of content marketing help your competition grow so fast?

I decided to answer those and many similar questions startup founders have about SaaS content marketing, typically, with statistics and data. 

And so, below, we’ll look at data on how SaaS companies use content, what kind of results they achieve, and what strategies work for those brands particularly well.

It’s going to be a lot. 


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19 SEO Content Writing Tips for SaaS (with Examples)

September 17, 2021
SEO content writing tips.

In this article, you will learn 19 absolutely amazing SEO content writing tips that will completely change your content strategy. 

Because you see, it doesn’t matter how well you write, normally, creating SEO content is a completely different thing. Sure, the same grammar rules apply. But you have to pay attention to so many other things when writing content to rank. 

So, below, you’ll find a list of various SEO-related tips to help you create content that:

  • gets picked up by the search engines, and 
  • ends up ranking at the top of their search results, even if your site lacks the authority of the other top-ranking content.

Intrigued? Let’s get right to it, then. 

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What is SEO Content: 11 Steps to Writing Content That Ranks

September 15, 2021
How to Write SEO Content.

Are you struggling to rank your web pages in Google? Wondering how to write SEO content that will get picked up by search engines and drive your organic growth?

FACT: For today’s startup, content is no longer a good-to-have, and that’s for so many reasons.

You need content to appear in the search results and accompany your target audience along their entire buyer’s journey.

You also need it to outrank the competition and break into a competitive market. 

Hell, there’s absolutely zero chance for a modern startup to connect and engage with potential customers without content. 

But there’s a little problem, isn’t there? Because how do you write SEO content to ensure that it gets picked up by search engines and ranked well for relevant keywords? 

Well, that’s what you’re going to learn from this guide. In fact, after reading it, you’ll know everything about SEO content, and one thing that’ll be left to do is for you to start writing it. 


So, let’s get to it. 

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What is Topical Authority and Why You Absolutely Must Have It to Rank

September 10, 2021
Topical Authority.

Are you struggling to rank your content better? But does your site have the topical authority required to appear on the first page of Google?

You know, the SERP can be so surprising sometimes.

Most of the time, if you know a bit about the topic you’re researching, you can predict what domains will be ranking high. 

But there are also those times when you google a keyword and see someone new among top-ranking pages. Upon inspection, you realize that the domain also lacks the authority required to rank for the phrase. 

Like here, for example: 

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