Rita is close to tears.
We’re sitting at a consultation call and she recalls how her boss hired her to bring more signups, how she’s been creating content, how, after nearly 18 months of working on SEO, some of those assets had finally started ranking and attracting website visitors. And how, in spite of doing all this, she is generating practically zero signups for the company.
“Why can’t I convert blog traffic into signups and sales? And what am I going to tell my boss, if she asks about it?” – She wonders.
Now, she has done everything by the book, she thinks:
- She put calls to action all over the blog.
- She’s also pushed the product in the content heavily so that no reader will miss on its incredible value.
Yet, no one’s biting.
Why?
Unfortunately, one part of the problem is exactly what she has been doing so far. The other, what Rita should have done instead.
If you’re in a similar situation, keep on reading. In this guide, I’ll show you the correct framework for converting blog traffic.