Key SaaS content marketing statistics you must know:
SaaS companies no longer perceive content as a good-to-have. In fact, a whopping 92% of marketers admit that their organizations view content as an important business asset.
Similarly, SaaS companies that prioritize content marketing efforts see much higher growth rates than those that don’t. (source)
Content creation remains the biggest challenge SaaS companies face when using content marketing to grow. This has been confirmed by numerous studies (I cite some of them further in the blog post.)
Can you imagine a full-blown SaaS marketing strategy without content?
Content has become one of the primary channels for SaaS brands to connect with customers, engage them, and convert them into users, after all.
But what if you haven’t started promoting your SaaS with content yet? What sort of results could you expect from content, actually? What are the challenges other companies face? And most importantly, what elements of content marketing help your competition grow so fast?
I decided to answer those and many similar questions startup founders have about SaaS content marketing, typically, with statistics and data.
And so, below, we’ll look at data on how SaaS companies use content, what kind of results they achieve, and what strategies work for those brands particularly well.
In this article, you will learn 19 absolutely amazing SEO content writing tips that will completely change your content strategy.
Because you see, it doesn’t matter how well you write, normally, creating SEO content is a completely different thing. Sure, the same grammar rules apply. But you have to pay attention to so many other things when writing content to rank.
So, below, you’ll find a list of various SEO-related tips to help you create content that:
gets picked up by the search engines, and
ends up ranking at the top of their search results, even if your site lacks the authority of the other top-ranking content.
Are you struggling to rank your content better? But does your site have the topical authority required to appear on the first page of Google?
You know, the SERP can be so surprising sometimes.
Most of the time, if you know a bit about the topic you’re researching, you can predict what domains will be ranking high.
But there are also those times when you google a keyword and see someone new among top-ranking pages. Upon inspection, you realize that the domain also lacks the authority required to rank for the phrase.