SEO and Marketing Blog for SaaS Brands

How Your SaaS Company Should Be Converting Blog Traffic

May 8, 2020

Rita is close to tears.

We’re sitting at a consultation call and she recalls how her boss hired her to bring more signups, how she’s been creating content, how, after nearly 18 months of working on SEO, some of those assets had finally started ranking and attracting website visitors. And how, in spite of doing all this, she is generating practically zero signups for the company.

“Why can’t I convert blog traffic into signups and sales? And what am I going to tell my boss, if she asks about it?” – She wonders.

Now, she has done everything by the book, she thinks:

She put calls to action all over the blog.
She’s also pushed the product in the content heavily so that no reader will miss on its incredible value.

Yet, no one’s biting.

Why?

Unfortunately, one part of the problem is exactly what she has been doing so far. The other, what Rita should have done instead.

If you’re in a similar situation, keep on reading. In this guide, I’ll show you the correct framework for converting blog traffic.

Link Building for Startups: A Guide to Building Links for Early-Stage Startups

March 16, 2020

This post is about link building for startups. However, before I show you exactly how to build links for an early-stage company, let me tell you why acquiring backlinks for a startup is such a hard thing to do.

(Because, unfortunately, it indeed is hard. Sorry.)

You see, when it comes to SEO (or digital marketing in general,) most startups are in a real pickle.

Unlike more established companies, they, typically, don’t have much content or other assets that could drive their link building and help them attract visitors and leads.

At the same time, they can’t achieve much in the organic search without earning links…

Wrong Page Ranking for a Keyword? Here’s How to Overcome It

February 14, 2020

John is furious.

Looking at the screen once again he begins cursing it all – the search engine, the ranking report in front of him, even his SEO skills.

What makes Google rank the wrong page for the keyword all the time, he wonders.

Why does it continue to mess up his site’s search visibility so much?

It can’t be his fault, can it? He’s done everything by the book, after all. He’s included the right keyword in the copy and created a page that users must find relevant… But the wrong page is ranking for the keyword anyway.

What happened?

Unfortunately, a lot (and, most likely, Google did not cause the problem at all… John did.)

SEO-friendly Headlines: How to Target Multiple Keywords in Headlines

October 7, 2019

Writing SEO-friendly headlines. Do you want to learn how to write incredibly SEO-friendly headlines that can position your content for more than one keyword? Are you struggling to create a headline that would engage readers and rank your pages for multiple search phrases?

Including the target keyword in the headline is the most effective way to ensure content ranks well in Google. And for the most part, it’s not a difficult task. You either begin your headline with the keyword or weave it in naturally in the copy.

But how do you do it if you’d like to target two, or more, related keywords? Or if you want to include an extra key phrase to make the page’s topic clearer?

Do you just suck it up and include the main phrase only? Keyword stuff the headline like crazy? Sacrifice its readability to pack in more relevant terms?

Nope. Nuh-uh. No.

You absolutely don’t.

In this post, I’ll show you how I do it.

But let’s clear something up first…