SEO and Marketing Blog for SaaS Brands

Wrong Page Ranking for a Keyword? Here’s How to Overcome It

February 14, 2020

John is furious.

Looking at the screen once again he begins cursing it all – the search engine, the ranking report in front of him, even his SEO skills.

What makes Google rank the wrong page for the keyword all the time, he wonders.

Why does it continue to mess up his site’s search visibility so much?

It can’t be his fault, can it? He’s done everything by the book, after all. He’s included the right keyword in the copy and created a page that users must find relevant… But the wrong page is ranking for the keyword anyway.

What happened?

Unfortunately, a lot (and, most likely, Google did not cause the problem at all… John did.)

SEO-friendly Headlines: How to Target Multiple Keywords in Headlines

October 7, 2019

Writing SEO-friendly headlines.

Do you want to learn how to write incredibly SEO-friendly headlines that can position your content for more than one keyword? Are you struggling to create a headline that would engage readers and rank your pages for multiple search phrases?

Including the target keyword in the headline is the most effective way to ensure content ranks well in Google. And for the most part, it’s not a difficult task. You either begin your headline with the keyword or weave it in naturally in the copy.

But how do you do it if you’d like to target two, or more, related keywords? Or if you want to include an extra key phrase to make the page’s topic clearer?

Do you just suck it up and include the main phrase only? Keyword stuff the headline like crazy? Sacrifice its readability to pack in more relevant terms?

Nope. Nuh-uh. No.

You absolutely don’t.

In this post, I’ll show you how I do it.

But let’s clear something up first…

Link Building for SaaS: 25+ Strategies for SaaS Companies Specifically

August 6, 2019

Link building for SaaS.

This is the most complete list of link building strategies for SaaS companies only.

As a result, you won’t find any link acquisition techniques that you – a SaaS owner or marketer – would not be able to use due to the nature of your product and the industry.

Instead, you will discover 25+ highly effective ways to build links to your SaaS website, from the homepage, product or feature pages, blog posts to any other pieces of content you have.

I’ve organized the list by the order of effectiveness. The first 11 strategies are relatively easy and quick to do. Many of them do not require creating additional assets, like writing a specific piece of content or producing an infographic. However, they also do not always produce the strongest links.

Finally, I’ve closed this post with some useful advice to help you build links for your SaaS brand.

Further down the page, you’ll find techniques that, although take time and effort to implement, produce incredibly powerful links that can propel your site in search.

So, if you’re wondering how to build links for your SaaS business, this page has all the answers.

How to Identify and Fix Keyword Cannibalization in SEO (2020 Guide)

May 19, 2019

Keyword cannibalization is the single most prevailing mistake I find on SaaS websites.

In fact, almost every site I evaluate suffers from having pages or blog posts targeting the same keyword.

I have to give those companies some credit, though. Cannibalization is a ridiculously easy mistake to make. Why wouldn’t you optimize more pages for the same keyword, after all? Logically, doing so should only increase your chances to rank higher in the search results, right?

Not really.

Cannibalizing keywords would, most likely, confuse the search engines. As a result, your pages will struggle with achieving their full SEO potential, in fact.

Let me show you how to avoid it, easily.