In a recent conversation, a good friend and a startup founder mentioned his concerns about guest posting.
He understands how beneficial the strategy could be for his company. But he fears that without openly mentioning the product, any article he places on another site will have little or no business impact.
And he’s right.
Which is exactly why he’s worried. He knows that most websites will not allow him to promote his product in a guest post.
Luckily, there is a way around it. Even two.
A potential client asked in an email – “How to assess if my content reaches its full SEO potential?”
Another person inquired recently, “How do I check if I’m getting all the traffic I could, given my content’s current rankings?”
Many other connections have raised the issue whether they could attract more visitors without increasing their content’s rankings and search visibility.
And the short answer is – yes. Or at least, most likely.
So, let me explain this further and then, suggest 3 quick strategies that will help you assess your content’s search performance.
Scary, isn’t it? You want to use content to win the audience and raise awareness about your product.
But no matter what topic you pick, it turns out some other SaaS company has already covered it.
(Not to mention, in great detail at that.)
And given their size and authority, you feel that you simply can’t break through, and connect with people who need this advice.
Or can you?
Because you know, the fact that you have to compete with large enterprises with their enormous budgets for anything from content writing to promotion, and big marketing teams doesn’t mean that you won’t be able to grow the audience and attract more users.
Quite the opposite, in fact.
Look, I admit it, saying that competitor research is a crucial part of any content strategy sounds so freaking cliche.
But it’s true.
You know, you can analyze your market, audience and their pain points as much as you like…
…but unless you also understand your competitor’s strategies, you stand a little chance out there.
Why, because your goal is to attract people who might already be listening to your competitor’s advice.
And how else could you do it than by evaluating what they do and identifying what you could do better?
The challenge – how do you research the competition? What factors do you consider when analyzing their blogs?
That’s what I’m going to show you today.
In fact, I’ll show you the EXACT competitor research process I use when helping clients with their content strategies.
Ready? Then let’s take it from the top.
