In a recent conversation, a good friend and a startup founder mentioned his concerns about guest posting.

He understands how beneficial the strategy could be for his company. But he fears that without openly mentioning the product, any article he places on another site will have little or no business impact.

And he’s right.

Which is exactly why he’s worried. He knows that most websites will not allow him to promote his product in a guest post.

Luckily, there is a way around it. Even two.

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A potential client asked in an email – “How to assess if my content reaches its full SEO potential?”

Another person inquired recently, “How do I check if I’m getting all the traffic I could, given my content’s current rankings?”

Many other connections have raised the issue whether they could attract more visitors without increasing their content’s rankings and search visibility.

And the short answer is – yes. Or at least, most likely.

So, let me explain this further and then, suggest 3 quick strategies that will help you assess your content’s search performance.

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Scary, isn’t it? You want to use content to win the audience and raise awareness about your product.

But no matter what topic you pick, it turns out some other SaaS company has already covered it.

(Not to mention, in great detail at that.)

And given their size and authority, you feel that you simply can’t break through, and connect with people who need this advice.

Or can you?

Because you know, the fact that you have to compete with large enterprises with their enormous budgets for anything from content writing to promotion, and big marketing teams doesn’t mean that you won’t be able to grow the audience and attract more users.

Quite the opposite, in fact.

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