How to Identify and Fix Keyword Cannibalization in a Content Marketing Strategy

September 6, 2021
Guide to keyword cannibalization in a content strategy.

Do you continuously see wrong pages ranking for target keywords? Wondering whether you haven’t unintentionally cannibalized certain phrases in your content strategy?

FACT: Keyword cannibalization is the single most prevailing SEO mistake that can ruin the best-laid content marketing strategy

Almost every site I evaluate suffers from having at least a couple of pages or blog posts targeting the same keyword. 

I have to give those companies some credit, though. Keyword cannibalization is a ridiculously easy mistake to make. It’s easy to lose track of target keywords after a while, particularly if you’ve been publishing a lot of content each month. 

The thing is – Cannibalizing keywords would, most likely, confuse the search engines. As a result, your pages will struggle with achieving their full SEO potential. 

In this post, I’ll show you how to identify whether your site suffers from keyword cannibalization. And then, we’ll discuss some ways to overcome the issue. 

So, let’s begin.

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Everything You Need to Know About Creating Content Hubs for SEO

September 6, 2021
Content hub for SEO.

The purpose of this guide is to help you create content hubs for SEO that will increase your SaaS’ rankings, and drive more organic traffic, and leads. 

But before I tell you everything about this amazing content marketing strategy, we have to briefly touch on a bigger issue – Topical authority as an absolute requirement for ranking.

You see, in the “old” days, we needed just two things to rank – A well-optimized page and a ton of links. 

Sure, getting to page one of SERPs still wasn’t easy. But at least the process was relatively simple.

Today, search engines are ridiculously smart. They know what searchers want. They understand the context and intent behind each query, and they’re brilliant at delivering the most relevant results. 

This means that search engines go beyond just keywords and links to pick whom to include in the search results. 

For one, today, Google will not rank pages unless it considers them a topical authority. Because of that, to rank any piece of content in SERPs, you must first convince Google of your topical relevance. 

That’s one thing that content hubs help you achieve. 

So, below I’ll you’ll learn everything about creating content hubs for SEO. You’ll learn:

  • Why do you need a content hub at all 
  • How to pick topics for the pillar page and the spoke content. 
  • You’ll also see examples of content hubs built for SEO specifically. 

Intrigued? Let’s get right to it, then.

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Content Marketing for SaaS: The Ultimate Guide

August 26, 2021
SaaS content marketing.

Are you considering using content marketing to grow your SaaS? Heard so many other SaaS brands praising content, and now, you’re wondering how you could be using content marketing to promote your product too?

YOU KNOW, IT’S AN UNDISPUTABLE FACT: All of the biggest SaaS brands use the content as the biggest part of their marketing efforts. 

There really are no exceptions.

Pick a major SaaS brand, visit their site, and you’ll see it: 

Plenty of blog posts, long-form content, case studies, courses, and other pieces of content that help the brand position itself along the customer journey, engage its target audience and boost free trial signups. 

Analyze their marketing efforts, and you’ll be able to trace a big chunk of their growth back to content too. 

This guide will show you how to do the same. 

You’ll learn how to use content marketing to get your SaaS found online, connect with potential customers, and generate more leads. We’ll also discuss developing a SaaS content marketing strategy and go through some tools to help you get it done. 

But there’s something else that we need to cover first…

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How to Convert Blog Traffic into Leads and Sales

May 8, 2020

How to convert blog traffic into sales.

Are you wondering how to convert blog traffic? Looking for advice on different strategies to turn blog readers into leads and customers?

This post is for you, then. It contains everything you need to know to start converting blog visitors. Before we get to the good stuff, let me share a quick backstory with you:

You see, Rita is close to tears.

We’re sitting at a consultation call and she recalls how her boss hired her to bring more signups, how she’s been creating content, how, after nearly 18 months of working on SEO, some of those assets had finally started ranking and attracting website visitors. And how, in spite of doing all this, she is generating practically zero signups for the company.

“Why can’t I convert blog traffic into signups and sales? And what am I going to tell my boss, if she asks about it?” – She wonders.

Now, she has done everything by the book, she thinks:

  • She put calls to action all over the blog. 
  • She’s also pushed the product in the content heavily so that no reader will miss on its incredible value. 

Yet, no one’s biting. 

Why?

Unfortunately, one part of the problem is exactly what she has been doing so far. The other, what Rita should have done instead. 

If you’re in a similar situation, keep on reading. In this guide, I’ll show you the correct framework for converting blog traffic. 

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