The purpose of this guide is to help you create content hubs for SEO that will increase your SaaS’ rankings, and drive more organic traffic, and leads.
But before I tell you everything about this amazing content marketing strategy, we have to briefly touch on a bigger issue – Topical authority as an absolute requirement for ranking.
You see, in the “old” days, we needed just two things to rank – A well-optimized page and a ton of links.
Sure, getting to page one of SERPs still wasn’t easy. But at least the process was relatively simple.
Today, search engines are ridiculously smart. They know what searchers want. They understand the context and intent behind each query, and they’re brilliant at delivering the most relevant results.
This means that search engines go beyond just keywords and links to pick whom to include in the search results.
For one, today, Google will not rank pages unless it considers them a topical authority. Because of that, to rank any piece of content in SERPs, you must first convince Google of your topical relevance.
That’s one thing that content hubs help you achieve.
So, below I’ll you’ll learn everything about creating content hubs for SEO. You’ll learn:
- Why do you need a content hub at all
- How to create pick topics for the pillar page and the spoke content.
- You’ll also see examples of content hubs built for SEO specifically.
Intrigued? Let’s get right to it, then.Continue reading »