Let’s start by dispelling a myth: A good SEO copywriter does way more than just filling your content with target keywords.
Or at least, they should do way more.
For one, they should help you assess the search opportunity. Then, understand the search results better. They should also suggest interlinking opportunities, and do so much more to help your content rank better.
But finding such an SEO copywriter is hard, isn’t it?
I’m sure you’ve heard – Today’s content is all about engagement.
Even the data from Content Marketing Institute most recent Benchmark Report confirms it:
The majority of marketers put engagement ahead of sales or leads.
To me, this comes as no surprise.
After all, engagement has always been the key and the prerequisite to attracting and converting visitors.
It’s only when you manage to hold a person reading, particularly on their first encounter with your brand, you stand a chance at converting them later.
Now, many factors affect how engaging a content might be. Topic, for example, or value they get from your articles.
But also, your writing style.
In a recent conversation, a good friend and a startup founder mentioned his concerns about guest posting.
He understands how beneficial the strategy could be for his company. But he fears that without openly mentioning the product, any article he places on another site will have little or no business impact.
And he’s right.
Which is exactly why he’s worried. He knows that most websites will not allow him to promote his product in a guest post.
Luckily, there is a way around it. Even two.
A potential client asked in an email – “How to assess if my content reaches its full SEO potential?”
Another person inquired recently, “How do I check if I’m getting all the traffic I could, given my content’s current rankings?”
Many other connections have raised the issue whether they could attract more visitors without increasing their content’s rankings and search visibility.
And the short answer is – yes. Or at least, most likely.
So, let me explain this further and then, suggest 3 quick strategies that will help you assess your content’s search performance.
