SaaS Content Marketing Agency Focusing on SEO

Smashing Copy is a full-service SaaS content agency. We plan and create SEO-driven content that helps startups like yours boost Google rankings like crazy and drive organic user acquisition.

Why hire us: 11 years in business7 years of working exclusively with SaaS companies • A small, highly-experienced team of SEO consultants and content creators

SaaS content writer and content creation agency for SaaS.

SaaS startups like yours get our help when looking for more users and leads

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

SEO content agency for SaaS.

Why we're the content marketing agency for your SaaS

Image of Pawel Grabowski - founder of a SaaS content agency.Hi, my name is Pawel Grabowski. I am the founder and principal SEO content strategist here at Smashing Copy.

Let me tell you why we’re the SaaS content agency for your startup.

First, we have the experience to create content that drives rankings and revenue

I combine 11 years of professional SEO experience with 7 years spent writing content for SaaS brands exclusively.

My team shares a similar experience. Together, we’re able to deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies.

We get SaaS like no other too

That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

We've been in this game for quite some time

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, optimized their existing content to maximize its search potential.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

How we boost your SaaS growth with content

We specialize in writing long-form content that combines engaging copywriting and advanced SEO practices to help you dominate search results and attract potential users.

And we have a proven workflow to make it happen.

Step 1. Audience Research and Strategy Development

SaaS content strategy example.First, we work with you to define your goals and create a tailored content marketing plan.

We conduct advanced keyword research, analyze your target audience and take a look at your competition too to discover topics and keywords you should be ranking for. We then prepare the content strategy, based on our findings, and build the monthly content calendar for your SaaS.

Step 2. Content Creation

SaaS content brief example.Next, we produce absolutely the best content for you each month.

Naturally, you have the final say in the process – You review each outline before we begin writing, review drafts, and have a chance to add or edit things before publication.

Step 3. SEO Optimization

On-page optimization checklist.Each piece of content we create for you goes through extensive search engine optimization to ensure that Google will rank it for its target keywords.

We also interlink your content with relevant pages to reinforce the site’s structure and create strong topical relevance.

Step 4. Results Analysis and Campaign Optimization

SaaS content strategy analytics.Finally, we monitor the performance of your content – rankings, traffic, and other metrics you care about – and report on your progress monthly.

We also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy.


Smashing Copy is a fantastic SaaS content agency. Pawel and his team helped build our blog from scratch, and what a job they’ve done! Just one piece of the content they created ranks on pos.1 for all target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead

Why SaaS startups trust us with their content marketing


SaaS Content Experts

We’ve been writing SEO-optimized content for SaaS brands exclusively since 2014 and, as a result, understand the world of SaaS, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.


Small & Nimble

We’re a small, boutique SaaS content agency. There are only three people in the company, and we see our size as a major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.


Personal Approach

Because we’re a small growth agency, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.


No Long Term Contracts

You are free to cancel our services at any time. We never lock our clients into a long-term contract.


A Simple Process

We make the entire process fast and easy. We take care of the hard work. All you do is approve.


You Own All Assets

You are the owner of all the content we write for you, and we pass on the copyrights to it to you as well.