SaaS Content Marketing Agency

Smashing Copy is a boutique content marketing agency for SaaS. We help SaaS startups like yours drive more leads and revenue with targeted SEO and content marketing strategies.

11 years in business • A small, 2-person team • All work done in-house

SaaS content writer and content creation agency for SaaS.
Clients of SmashingCopy - A SEO content marketing agency for SaaS.

We help SaaS startups like yours attract new customers with content marketing and SEO

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

We're the content marketing agency just for SaaS startups

Image of Pawel Grabowski - SaaS SEO Consultant, founder of Smashing Copy, SEO Agency for SaaS.Hi, my name is Pawel Grabowski. I am the founder and principal SEO content strategist here at Smashing Copy.

I combine 11 years of professional SEO experience with 7 years spent writing content for SaaS brands exclusively.

Together with my team, we deliver results-driven content marketing strategies for SaaS startups. 

We put your content strategy together and execute it to boost your rankings, drive more traffic, and get you more signups from organic search results.

In fact, I launched Smashing Copy with you in mind – a busy marketer or founder who needs to drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

Who we work with

Because we’re a small, 2-person agency, we seem to connect best with founders and marketers in small teams as well. 

Although we have helped some big names in the industry, our best clients almost always fall into one of those three categories:

  • They are SaaS startups, often self-funded, however, we’ve worked with well-funded startups as well.
  • They are run by a solo founder or they are companies with a small team where everyone wears many hats (leaving them little time to work on complex channels like SEO or content.)
  • These companies need someone to own their SEO and content channels.

If your SaaS falls into this category, we’d be delighted to discuss how we could help. Tell us about your project here

Content marketing services for SaaS

Topic ideation

We research keywords and topics your audience cares about, and develop a content strategy to help you own the SERPs in your target industry.

Content creation

We create your content – starting with a brief and ending with a complete draft, ready for your approval.

SEO optimization

We run your content through rigorous grammar and style checks and optimize it for target keywords.


Finally, when the content’s ready, we submit it to your CMS, ready for your final approval and publication.

Talk to us about your needs. You’ll find that working with us is simple and fun. We’re easy to reach, and we respond fast when you need our help or advice. Plus, our processes and playbooks guarantee that our work achieves the performance levels you’re after.

SaaS SEO Agency client.

“Pawel and his team exceeded my expectations by a long shot on this project. In a short time, they provided us with a very thorough evaluation of where our site is currently, where some quick wins are, and developed a solid SEO content marketing strategy for us. Now my team and I have a reliable roadmap to improve our traffic and signups from Google. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”

Craig Hewitt, CEO,

Our proven content marketing workflow

Here’s how we help you leverage SEO to grow your SaaS


Kick off and onboarding

We begin by learning everything about your business, from your target market and goals to collecting data about your site’s performance.


Strategy development

Next, we research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. We then develop the SEO strategy and build the monthly content calendar for your SaaS.


Technical recommendations

Along with the strategy, we also deliver a list of technical recommendations to improve the site’s SEO performance. Then, we either work with your development team to implement those or assist them from the sidelines.


Content production

SaaS SEO is primarily a content-led strategy. Because of that, a lot of our focus is on creating high-quality SEO-driven content that gets picked up by Google and attracts organic traffic.


Lead generation

We also advise you on the best ways to convert organic traffic and implement various lead generation strategies to increase conversion rates.  


Reporting and strategy iteration

Finally, we continuously monitor the performance of the strategy and adapt our actions to deliver the results you’re after.

Why SaaS startups trust us with their content marketing


SaaS Content Experts

We’ve been writing SEO-optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.


Small & Nimble

We’re a small, boutique SaaS content agency. There are only two people in the company, actually, and we see our size as a major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.


Personal Approach

Because we’re small, we can work with only a handful of clients at a time. As a result, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.


No Long Term Contracts

You are free to cancel our services at any time. We never lock our clients into a long-term contract.


A Simple Process

We make the entire process fast and easy. We take care of the hard work. All you do is approve.


You Own All Assets

You are the owner of all the content we write for you, and we pass on the copyrights to it to you as well.