For one, your digital marketing team might already be spread too thin to manage all aspects of their current projects at hand.
They might need ongoing help with delivering various elements of the campaign, from content production, link building, optimizing for the on-page SEO at scale to helping with identifying and eliminating technical SEO issues.
In fact, as the research from one of our clients, seoClarity, discovered, the most successful enterprise companies leverage the strengths of an in-house team supported by an agency.
You might also need help with overcoming specific SEO issues that exceed your team’s capabilities.
Perhaps you need help with identifying new opportunities to increase your site’s search visibility and organic traffic.
Or you need someone to investigate a sudden drop in traffic, audit the site for potential technical issues or find out how healthy your current backlink profile is.
Or maybe you need someone to take over the burden of implementing specific campaign elements at a scale required by an enterprise-size website? You need an extra pair of hands to help with optimizing the copy, repositioning pages for new keywords or even updating the content.
In either of those situations, hiring an enterprise SEO agency will get you the results you seek without having the burden and the cost associated with hiring and supporting a full-time employee.
Not to mention, that for a typical agency fee, you get access to more talent and manpower than a single new employee can bring.