How We Work

We combine strategy, SEO, and copywriting expertise to help SaaS startups get found online, boost rankings, increase organic traffic, and sign up more demos and trials.

And because startups are at different stages of development – some have internal marketing departments already, others need help with strategy as well – we can help you in either of two ways:

Untitled Design (11)

Done-with-you

You share your content ideas with us

We add…

content creation

  • keyword research
  • SERP analysis
  • search intent analysis
  • outlining and content research
  • on-page optimization
  • basic performance monitoring
List2

Done-for-you

You share your marketing goals with us

We add…

SEO content marketing strategy development

  • keyword research
  • target audience research
  • competitive analysis
  • content audit
  • content calendar planning
  • quarterly topic reviews

content creation

  • SERP analysis
  • search intent analysis
  • outlining and content research
  • on-page optimization

performance monitoring

  • daily ranking tracking
  • content performance analysis
  • monthly performance reports
  • monthly strategy calls

SEO Consulting Engagements

My consulting services are a good fit for companies with some SEO capabilities in-house (i.e., content creation, PR, marketing,) but need help with the strategy and managing aspects of SEO the in-house team can’t do. 

Consulting services are priced at $150 per hour, with the final rate depending on the scope of work required.

Typically, clients hire me to help them with:

  • Uncovering roadblocks and hidden opportunities to accelerate their SEO efforts. We do this by conducting thorough content and market audits and other research. 
  • Finding new profitable keywords and jumpstarting their organic growth program,
  • Isolate areas of your site that need improvements through technical SEO audits.
  • Developing a roadmap to deliver positive ROI from SEO.
  • Augmenting their marketing teams’ efforts by providing on-demand SEO support.