Content marketing drives the majority of SEO strategies.
(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)
So, you really need to publish highly-valuable content, if you want to rank, attract targeted visitors and drive conversions.
Unfortunately, this is easier said than done.
With everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content and other assets must really exceed everyone’s expectations.
You have to: