Content Marketing Consultant and Agency for SaaS

Do you need to

boost rankings, attract more visitors, or generate buzz about your SaaS?

Smashing Copy is a boutique SaaS content marketing agency specializing in SEO. We help B2B SaaS companies boost user acquisition with powerful SEO and content marketing strategies.

Clients of Smashing Copy - SaaS Writer and an SEO Content Writing Service for SaaS.

Incredibly effective content marketing for SaaS

The best SaaS marketers get our help when fighting to put their brands at the top

Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

Fact: Content drives the majority of SaaS digital marketing strategies.

As a matter of fact, in today’s, highly-competitive world, the only way to build a strong organic presence, rank well, attract targeted traffic, and drive conversions, is by publishing highly-valuable content.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

Unfortunately, this is easier said than done.

For one, with everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content, and other assets must exceed both Google’s and users’ expectations to stand any chance ranking.

You have to:

  • Be relevant. Whatever content you publish must relate to your audience’s problems and interests. Not to mention, you need to optimize it for the exact phrases those people would use when looking for such information.
  • Deliver content Google will find authoritative. Otherwise, it’d never reward it with high rankings.
  • Engage visitors and deliver on their expectations. Quality signals like bounce rate, and time on page, play a critical role in its SEO success too, after all.

That’s why we’re here.

Who We Are

Smashing Copy is a boutique B2B SaaS marketing agency helping clients drive more traffic to their websites and more signups for their products.

We specialize in creating content and optimizing it to maximize its SEO potential – drive rankings, and attract relevant organic traffic.

When working with you, we’ll build your inbound acquisition strategy, using the combination of content and SEO, to deliver the results you seek.

Over the last six years, we’ve written SEO-driven copy for over 40 SaaS (software as a service) brands, including HubSpot, Close, AdEspresso, SEMrush, and more.

Our content has helped those SaaS businesses get to the top of Google search results, drive targeted visitors, and get more signups and leads.

Have SaaS content marketing-related questions? Schedule a free consultation and let us offer you the guidance you need. 

How We Work

We start by developing your complete SEO strategy to attract potential buyers at all stages of the buying cycle. As a result, the strategy includes information they seek when seeking answers to their problems, evaluating potential vendors, or deciding which software to try out.

When developing SaaS content marketing strategies, we focus on four elements:

SaaS Content Services

Keyword research

We identify topics and develop content ideas that help position your brand along the buyer’s journey.

Content creation

We create various types of content that match the user intent for their respective keywords and optimize it to rank high in SERPs for relevant searches.

Link building

We build links to the most critical content assets to increase their authority and push them higher in rankings.

Lead generation

We create lead generation assets that send people deeper into your sales funnel and fuel your inbound marketing strategy.

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with his agency again and again.

Jedrzej Meder, SEO and Content Team Lead,

Attract more targeted visitors

Content marketing drives the majority of SEO strategies.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

We build your content marketing strategy and implement it to drive the results you seek.

Boost rankings and increase search visibility

Every day, potential users seek SaaS products like yours in Google.

We’ll find the best keywords to help you position your brand along the buyer’s journey, lay out your content marketing strategy, create your content, and run link building strategies to grow your SaaS.

Boost your SaaS growth

Capitalize on our 10 years of SEO and content marketing experience to outrank more established with content optimized to perform incredibly well in SERPs.


SaaS Copywriter Clients



“Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso