SaaS Content Agency Specializing in SEO

Do you need to get more visitors, signups or generate buzz about your SaaS?

Content marketing drives the majority of SEO strategies.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

So, you really need to publish highly-valuable content, if you want to rank, attract targeted visitors and drive conversions.

Unfortunately, this is easier said than done.

With everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content and other assets must really exceed everyone’s expectations.

You have to:

  • Be relevant. Whatever you publish must relate to your audience’s problems and interests. Not to mention, you need to optimize it for the exact phrases those people would use when looking for such information.
  • Deliver content Google will find authoritative. Otherwise, it’d never reward it with high rankings.
  • Engage visitors. Quality signals like how long they stay reading the content, play a critical role in its SEO success too, after all.

That’s why we’re here.

Who We Are

Smashing Copy is a small but fierce content-focused B2B SaaS marketing agency helping clients drive more traffic to their websites and more signups for their products.

As a SaaS content agency, we specialize in creating content and optimizing it to maximize its SEO impact, drive rankings, and attract relevant organic traffic.

Over the last five years, we’ve written SEO-driven copy for over 40 SaaS (software as a service) brands, including HubSpot, Close, AdEspresso, SEMrush and more.

Our content has helped those SaaS businesses get to the top of Google search results, drive targeted visitors and get more signups and leads.

Have SaaS content marketing-related questions? Schedule a free consultation and let us offer you the guidance you need. 

How We Work

When developing SaaS content marketing strategies, we focus on its four elements:

Keyword Research

We identify topics and develop content ideas that help position your brand along the buyer’s journey.

SEO Copywriting

We create various types of content that match the user intent for their respective keywords, and optimize it to rank high in SERPs for relevant searches.

Link Building

We build links to the most critical content assets to increase their authority and push them higher in rankings.

Lead Generation

We create lead generation assets that send people deeper into your sales funnel and fuel your inbound marketing strategy.



Pawel helped up build our blog from scratch, and what a job he did. Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable and never misses a deadline. We’ll definitely continue with him again and again.

Jedrzej Meder, SEO and Content Team Leader,

Copywriting client testimonial

“Pawel, you did more than fill an SEO need for us, you got results. Both of the pillar pages you created for us rank on page one for competitive terms and drive thousands of visitors each month. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot


“Pawel is our go-to person when we need great SEO content. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,