SaaS Content Marketing Agency

Grow your SaaS with

amazing content

that your users and Google will love

Smashing Copy is a SaaS content marketing agency. Generate more leads and accelerate your growth with effective B2B inbound marketing strategies.

Clients of Smashing Copy - SaaS Writer and an SEO Content Writing Service for SaaS.

Effective content marketing and SEO services built for SaaS brands, specifically

Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

Attract more targeted visitors

Content marketing drives the majority of SEO strategies.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

We build your content marketing strategy and implement it to drive the results you seek.

Boost rankings and increase search visibility

Every day, potential users seek SaaS products like yours in Google.

We’ll find the best keywords to help you position your brand along the buyer’s journey, lay out your content marketing strategy, create your content, and run link building strategies to grow your SaaS.

Boost your SaaS growth

Capitalize on our 10 years of SEO and content marketing experience to outrank more established with content optimized to perform incredibly well in SERPs.

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with his agency again and again.

Jedrzej Meder, SEO and Content Team Lead, Tidio.com

Why Launch a Content Marketing Strategy for Your SaaS?

As a SaaS business, you have a clearly defined growth plan. You know exactly how many demos or trial signups to get to hit your marketing goals.

You just don’t know how to scale your traffic to attract potential users and convince them to try your product.

That’s where content comes in. 

Content marketing drives the majority of SEO strategies.

(It’s a fact confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

So, you really need to publish highly-valuable content, if you want to rank, attract targeted visitors, and drive conversions.

Unfortunately, doing so is easier said than done.

When everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content, and other assets must exceed everyone’s expectations.

You have to:

  • Be relevant. Whatever you publish must relate to your audience’s problems and interests. Not to mention, you need to optimize it for the exact phrases those people would use when looking for such information.
  • Deliver content Google will find authoritative. Otherwise, it’d never reward it with high rankings.
  • Engage visitors. Quality signals like how long they stay reading the content, play a critical role in its SEO success too, after all.

And that’s why we’re here.

Who We Are

Smashing Copy is a SaaS content marketing agency helping clients drive more traffic to their websites and more signups for their products.

As a SaaS content agency, we specialize in creating content and optimizing it to maximize its SEO impact, drive rankings, and attract relevant organic traffic.

Over the last five years, we’ve written SEO-driven copy for over 40 SaaS (software as a service) brands, including HubSpot, Close, AdEspresso, SEMrush, and more.

Our content has helped those SaaS businesses get to the top of Google search results, drive targeted visitors, and get more signups and leads.

Have SaaS content marketing-related questions? Schedule a free consultation and let us offer you the guidance you need. 

How We Work

When developing SaaS content marketing strategies, we focus on its four elements:

SaaS Content Services

Keyword research

We identify topics and develop content ideas that help position your brand along the buyer’s journey.

Content creation

We create various types of content that match the user intent for their respective keywords and optimize it to rank high in SERPs for relevant searches.

Link building

We build links to the most critical content assets to increase their authority and push them higher in rankings.

Lead generation

We create lead generation assets that send people deeper into your sales funnel and fuel your inbound marketing strategy.

Clients

SaaS Copywriter Clients

Testimonials

Greg-dAboville

“Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth, WisePops.com

Kate

“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush

Eugen

“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity

Tania_German

“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity

max

“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso