SaaS Copywriter Specializing in SEO

Boost rankings, attract more visitors, and generate more users and leads for your SaaS

Hi, I’m Pawel, I am a B2B SaaS copywriter specializing in SEO. I help SaaS brands generate more leads and accelerate organic growth with SEO and content.

Clients of Smashing Copy - SaaS Writer and an SEO Content Writing Service for SaaS.

The best SaaS marketers get my help when fighting to put their brands at the top

Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

I am sure you know this already:

Today’s customers tune out of meek copy.

They ignore weak headlines, bounce off dull pages, and disregard the “sign up” button even if the message hits them right between the eyes.

In today’s, highly-competitive world, the only way to build a strong organic presence, rank well, attract targeted traffic, and get your potential customers to listen, is by publishing copy and content that pass at least three criteria:

  • High relevancy. Whatever assets you publish must relate to your audience’s problems and interests.
  • Authority. It’s the only way to get high rankings and appear in front of the target audience, actually.
  • Engagement. Quality signals like bounce rate, and time on page, play a critical role in its SEO success too, after all.

Well, that’s why I am here.

About Me

Hi, my name is Pawel Grabowski. I am a SaaS copywriter with a professional background in SEO.

I specialize in helping SaaS companies position their products in front of the target audience with actionable, engaging, and SEO-driven content marketing strategies.

As a matter of fact, I’ve built Smashing Copy, my freelance SaaS copywriting service for SaaS, with you in mind – a busy marketer or founder who needs to create more content to increase rankings, drive greater organic traffic, generate leads, and even, outrank more established competitors.

SaaS Copywriting Services

Planning and Strategy

+ Keyword research

+ Content ideation

+ SEO content strategy

Copywriting and Content Creation

+ Blog content

+ Long-form content

+ SEO pillar pages

+ Content hubs

Lead generation

+ Content upgrades

+ White papers and eBooks

+ Landing pages

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with his agency again and again.

Jedrzej Meder, SEO and Content Team Lead,

Attract more targeted visitors

Content marketing drives the majority of SEO strategies.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google verified that high-quality content and link building are the two most important search engine ranking factors.)

I will build your content marketing strategy and implement it to drive the results you seek.

Boost rankings and increase search visibility

Every day, potential users seek SaaS products like yours in Google.

I will find the best keywords to help you position your brand along the buyer’s journey, layout your content marketing strategy, and create your content to grow your SaaS.

Boost your SaaS growth

Capitalize on my 10 years of SEO and content marketing experience to outrank more established with content optimized to perform incredibly well in SERPs.


SaaS Copywriter Clients



“Pawel is our go-to SaaS copywriter when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different copywriting projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS copywriters we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso