SaaS SEO Services
SaaS SEO Services
Boost rankings, grow your traffic, signups, and leads with powerful SaaS SEO strategies that work
With 11 years of professional, hands-on experience, we have learned how to get amazing results from SEO for SaaS.
Get a detailed and actionable roadmap to reaching your goals with SEO and content.
Grow your traffic and generate more leads with engaging SEO-driven content that both your customers and Google will unconditionally love.
“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”
Jami Oetting, Director, Brand & Editorial, HubSpot
The software market has seen extraordinary growth levels in recent years. In 2020 alone, the US cloud software market reached $157Bn in value, and it continues to grow at an incredible rate.
But with such a huge market potential comes a challenge – Outdoing the already fierce competition for the potential customers’ attention, attracting them to the site, and enticing them to sign up.
As a SaaS business, you need to connect with other businesses, introduce your product to them, attract them to your site, and generate traffic, leads, and signups.
Many marketing strategies assist with that. But none of them offer the same opportunity for growth as search engine optimization (SEO).
The problem? Achieving results with SEO – getting found online, driving traffic, leads, signups, and outranking the competition – is darn hard.
That’s why we’re here.
Hi, my name is Pawel Grabowski. I am the founder and lead SEO strategist at Smashing Copy – a boutique SaaS SEO consulting firm.
I combine 11 years of professional SEO experience with 7 years spent creating SEO-driven content for SaaS brands to develop content strategies that will get your SaaS found online and hit your marketing goals.
I’ve built my SEO agency with you in mind – a busy marketer or founder who needs to increase rankings, drive greater organic traffic, generate leads, and even outrank more established competitors.
Give our services a try. You’ll find that working with us is simple and fun.
Since we work only with a handful of clients at a time, to us, you’re never just another account on the books. We build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.
Here are just some of the examples of how this works in practice:
So, when you work with us, you choose a B2B SaaS SEO agency that specializes in your market only. You select a partner with specific expertise required to push your brand to the first page rankings. And you will work with SEO experts that many amazing and respected brands – Hubspot, Close, SEMrush, AdEspresso, and more – have trusted to deliver successful SEO strategies already.
Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.
Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.
Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.
Jedrzej Meder, SEO and Content Team Lead, Tidio.com
“Pawel exceeded my expectations by a long shot on this project. In a short time, he provided us with a very thorough evaluation of where our site is currently, where some “Easy Wins” are, and what some concrete strategies should be going forward. Now my team and I have a reliable roadmap for the upcoming few months in which we know our organic rankings (particularly for high intent keywords) will surely rise and with it the rest of the business. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”
Craig Hewitt – CEO, Castos.com
“Smashing Copy is our go-to agency when we need help with SEO. Their vast experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.
What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”
Greg d’Aboville, Head of Growth, WisePops.com
“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.
Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”
Kate Chernyaeva – Marketing Manager, SEMrush
“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.“
Tania German, Sr. Marketing Manager, seoClarity
“Pawel is one of the best SEO copywriters we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”
Massimo Cheruzzi, CEO, AdEspresso
On the whole, SEO (search engine optimization) is one of the key marketing strategies aiming to increase relevant traffic to the site. By leveraging various SEO strategies like keyword research, SEO content creation, technical SEO, link building, and more, you increase website rankings in search engine results pages (SERPs) for relevant keywords your potential customers use along their buying journey.
SaaS SEO, therefore, refers to strategies working particularly well for software-as-a-service companies. The goal of SaaS SEO is the same – to generate higher rankings, and ensure that more potential users find your website in SERPs, land on your pages, and learn more about your product.
A high-quality SEO strategy will increase your SaaS exposure, boost brand awareness, increase traffic to your website, and ultimately generate more paying customers.
On top of that, building strong search visibility will reduce your reliance on paid advertising and other marketing strategies to generate growth.
With a well-implemented SEO strategy, your company will receive a steady stream of potential customers to the site month after month after month, without having to actually pay for any of those clicks.
SEO contains a lot of moving parts, making a complete SaaS SEO strategy a complex and lengthy endeavour. Your current situation, and the amount of work done on the website to date will also affect the final set of services required to optimize your site.
On the whole, building search visibility, boosting rankings and traffic requires focusing on three core concepts of SEO:
Understanding and targeting the right customers
To rank well, you must first understand the people you want to attract to the site. You must know
The process of understanding the target audience begins with comprehensive keyword research, followed by competitive SEO analysis, and more.
Auditing and optimizing the site
There really is no point in creating content if your site suffers from technical issues that hinder any SEO efforts.
Therefore, the first step in the optimization process is conducting a thorough site audit to identify and eliminate those technical issues. We also recommend conducting a separate competitor audit to identify what might be working for them (and in which areas of SEO they fall short.)
Creating SEO-optimized content
The second aspect of a high-quality SEO strategy is creating well-optimized content targeting keywords you’ve identified earlier.
Note that your content includes more than blog posts but any content-related assets that match a person’s search intent – videos, podcasts, graphics, and more.
As part of the SEO content creation process, we also recommend optimizing the existing pages to maximize their SEO performance and working to improve the organic CTR.
SEO is a long-term strategy and its results rarely happen overnight. Depending on your current situation, you should expect to have to work on SEO for at least 6-12 months before seeing real results from your efforts.
Fair question. And we admit that we’re do not have deep expertise in every industry. We have worked with companies targeting many different markets, however, it’s possible that we haven’t worked with your audience yet.
This doesn’t mean that we cannot deliver a high-impact SEO strategy for your SaaS.
We have processes, playbooks, and workflows that allow us to get into your customers’ mindset, understand their needs, and identify topics and keywords that you should target to engage those people in SERPs.
To find out more about our process, check out this guide to our SaaS keyword research process.
You can reach us via the form on this page. Looking forward to hearing from you.