Pawel Grabowski: SEO Consultant for SaaS Companies

I help SaaS companies scale organic traffic and leads with SEO and content marketing

Does any of these challenges sound familiar?

Are you feeling like you’re not achieving the results you could with SEO and content?
Do you struggle with outranking the competition in organic search?
Are you stuck with scaling your SEO efforts?

If you’ve answered yes to any of the above, then, you’re very much in the right place (and, most likely, need my help.)

Portrait photo of Pawel Grabowski, a SaaS SEO Consultant and SEO Expert. My name is Pawel Grabowski. I am an SEO consultant and an SEO copywriter working with SaaS companies.

I have over ten years of professional experience. And over the last five years, I have helped over 40 SaaS brands, ranging from well-known and much-revered brands to new startups trying to break into the market.

For some, I’ve planned and written an SEO-optimized copy. For others, I developed and executed complete SEO campaigns. For all, however, I helped increase their rankings, boost organic traffic, generate more signups, and increase the conversion rate from Google.

So, whether it’s scaling your user acquisition, improving your existing traffic and organic sales, figuring out why your content doesn’t perform as well as it could or jumpstarting your SaaS company’s SEO, I’ve got the chops to make it happen.

What I Help You Achieve

I focus on generating more revenue and growth for your SaaS.

Whether you have an established SaaS business or have just launched your software company’s first website, me and my team can help you increase organic search traffic and attract more relevant visitors to convert into users.

When working with you, we will handle your entire SEO strategy to help your SaaS dominate the first page of Google and attract more organic traffic and convert those visitors into users.

To achieve the above, I work on three elements of the SEO strategy:

Technical SEO and On-page Optimization. I make sure that your website is readable by Google, free of any potential technical SEO errors, and optimized for the right keywords.
SEO-focused Content Marketing. I write the content to position your pages for relevant, high-value keywords.
Link Building. I also increase your authority by sending relevance and quality signals by building high-quality, white-hat links to your site.

“Pawel, you did more than fill an SEO need for us, you got results. Both of the pillar pages you created for us rank on page one for competitive terms and drive thousands of visitors each month. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

Corroborating Evidence of the ROI I Deliver

I’ve helped HubSpot rank for SEO-related keywords with dedicated SEO pillar pages and attract thousands of visitors and leads.
I’ve also created and ranked product-related landing pages for Close.
I’ve generated 50000 visitors in six months for Tidio with just a single piece of content. Its organic traffic continues to grow at 3% weekly.
I grew SkedSocial’s traffic by 128% in one month just by optimizing their existing content. I’m now creating new content for them, driving even more visitors to the site.

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with his agency again and again.

Jedrzej Meder, SEO and Content Team Lead, Tidio.com

Services

In-depth keyword research to uncover high-value terms that will drive direct signups,
Complete site audits including a content audit to find new ways to improve its performance further,
A thorough on-page optimization to enhance your website and content, including internal link structure updates,
Developing a comprehensive SEO content strategy to help drive the results you want,
Content marketing and content creation to position your company for the most valuable target keywords,
Link building and digital PR to help boost your authority and links at the same time and more. Please note, I use white hat link building strategies only.
Link profile audits and link profile cleanups,
Technical SEO optimization that will make your website more compliant with relevant ranking signals and more.

Why SaaS Companies Choose Me As Their SEO Consultant

For one, because I have unmatched SEO and copywriting expertise in the software as a service industry. I have spent the last five years working with SaaS brands exclusively and developed a great comfort in communicating with software buyers. Overall, however, I have more than ten years of digital marketing experience (including four and a half years spent working as an in-house SEO.)

I have also written content for SaaS brands that positioned my clients in front of their target audience in Google.

As a result, I understand the SaaS audience. I know what their challenges are and can create a detailed action plan to connect with those people in Google easily.

I also understand SaaS companies’ common search engine optimization strategies. This insight helps me beat my clients’ competition in the organic search.

How I Work

When working with you, I can handle your entire SEO strategy to help your SaaS dominate the first page of Google and attract more organic traffic and convert those visitors into users.

Or I can consult with your team to help them solve any particular search engine optimization- or content marketing-related issues and help maximize your search visibility.

Specifically, I can help you to:

Uncover roadblocks and hidden opportunities to accelerate your SEO efforts,
Find new profitable keywords and jumpstart your organic growth program,
Isolate areas of your site that need improvements,
Understand the market and search landscape and develop an efficient SEO roadmap to deliver positive ROI,
Execute and implement the complete SEO content marketing strategy,
Augment your marketing teams’ efforts with on-demand SEO support.

My Approach to Working With Clients

Here’s the process I’d go through when working to position your SaaS brand in search.

I start off by learning about your business, specific market and your business objectives.
Next, I analyze your current situation – Your top keywords, rankings, traffic, and website architecture.
I also analyze what your competitors are doing to identify factors that contribute to their success – Top keywords that drive them money, links, content and more.
Based on the research above, I formulae a custom SEO plan to reach your objectives in your ideal timeframe. It includes a long term analysis of the factors that will ensure your brand’s continuous growth through search.
Finally, I get to work at implementing it.

Each SEO project includes (but is not limited to):

Auditing and optimizing the website,
Improving the site’s architecture,
Expanding its copy and developing new pages,
Creating the content,
Building links and more.

Am I the right SaaS SEO consultant for you?

I’d love to think so. But I also know that my SEO services are not a good fit for everyone.

First, if you’re a pre-revenue startup, I, most likely, won’t be able to help. My interest and focus are on scaling existing SEO programs, rather than building growth engines from scratch. (But if you’re looking for help with that, let me know. I might be able to recommend someone.)

Also, depending on your goals or expectations, I might not be the partner you seek. Or the way I work might not match what you’re looking for in a consultant either.

So, below I’ve listed information to help you assess whether I’m the right digital marketing consultant for your needs.

I might be a good fit if:

You have a fantastic product users love (and love paying for)
You have seen great success with another acquisition channel already (i.e., PPC or sales) and are looking to expand your growth further on top of that
You’re looking for a long-term partner to help scale your organic growth
You’re willing to invest in SEO and content over several months or years

Book a Free Consultation

Here are some of the SaaS brands I've helped already

And here's what they say about working with me

“I’m blown away by the Growth Master Plan SEO strategy we received. It contains more than just the analysis of our current situation, the market, and the opportunity. We got a detailed, actionable plan to help us improve our rankings, drive more traffic, and reach our goals in return. With it, we now know exactly what to do to increase our traffic and signups. Thank you, Pawel!”

Ana Ojeda, Marketing Manager, Quaderno

“Pawel exceeded my expectations by a long shot on this project. In a short period of time he provided us with a very thorough evaluation of where our site is currently, where some “Easy Wins” are, and what some concrete strategies should be going forward. Now my team and I have a reliable roadmap for the upcoming few months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”

Craig Hewitt – CEO, Castos.com

“Pawel is our go-to person when we need great SEO content. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth, WisePops.com

“We’ve been working with Pawel on different SEO projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush

“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity

“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.“

Tania German, Sr. Marketing Manager, seoClarity

“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso