Boost rankings, and get more organic traffic, signups, and leads from Google with a powerful SEO strategy developed for your SaaS specifically.
With 11 years of hands-on experience, we know how to drive amazing results for SaaS companies with SEO and quality content.
Get a detailed and actionable roadmap to reaching your goals with SEO and content.
Grow your traffic and generate more leads with high-quality, SEO-driven content that both your customers and Google will unconditionally love.
“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”
Jami Oetting, Director, Brand & Editorial, HubSpot
The software market has seen extraordinary growth levels in recent years. In 2020 alone, the US cloud software market reached $157Bn in value, and it continues to grow at an incredible rate.
But such an incredible market potential brings a challenge – Fierce competition that’s already using SEO to capture the potential customers’ attention, attract them to their sites, and convert that traffic into sales.
You know that, as a SaaS business, to win, you must connect with other businesses, introduce your product to them, attract them to your site, and generate traffic, leads, and signups.
What’s more, you have to achieve it without letting the cost of acquisition go through the roof and burning all your marketing budget.
That’s where search engine optimization (SEO) comes in.
In a nutshell, SEO is the strategy that helps drive more high-quality traffic to a website from the non-paid, organic search engine results, increase brand exposure and awareness, and generate sales.
The goal of a well-thought-through SEO strategy is to build complete search visibility for your SaaS and ensure that it ranks as high as possible (preferably in the top three results) for all the keywords your potential customers would use at different stages of the buying cycle.
Such search visibility and those top rankings will result in more people seeing your content in the search results. This, in turn, will mean more clicks and visitors to your website and a greater potential to introduce your SaaS to more potential customers, and converting them into leads.
The problem? Achieving results with SEO – getting found online, driving organic traffic, leads, signups, and outranking the competition – is incredibly hard.
First of all, SEO helps SaaS companies to scale user acquisition and growth.
By ranking relevant content across the customer’s entire buying journey, you can connect with potential users, raise brand awareness, introduce your product to them, and generate signups at a scale.
SEO eliminates the reliance on PPC for growth.
Most SaaS companies ignite their growth with PPC campaigns. The problem is that building growth on Google Ads, social media ads, and other paid advertising strategies isn’t sustainable in the long run.
Eventually, you will run out of budget, after all.
SEO helps to break the reliance on PPC and takes over as the primary channel for sustainable growth.
Finally, SEO levels the playing field between you and the competition.
Your competition, most likely, uses SEO to generate visibility and growth already. By not using the channel, you, pretty much, hand over all the traffic and clicks to them.
SaaS SEO is primarily a content-led marketing strategy.
Its goal is to generate more quality traffic, raise brand awareness, and increase conversions, and for a software company, content is the best format to achieve those objectives.
By creating amazing SaaS content, you can connect with users along the entire buyer’s journey.
As a result, the core elements of every SaaS SEO strategy will always be:
Content creation to generate assets that target the right keywords and match the search intent to position your SaaS along the buyer’s journey.
Optimization – improving organic click-through rates – to generate more clicks and signups from your search visibility.
The problem? Achieving results with SEO – getting found online, driving traffic, leads, signups, and outranking the competition – is darn hard.
That’s why we’re here.
Hi, my name is Pawel Grabowski. I am the founder and lead SEO strategist at Smashing Copy – a boutique SaaS SEO agency and consulting firm.
I combine 11 years of professional SEO experience with 7 years spent creating SEO-driven content for SaaS brands to develop content strategies that will get your SaaS found online and hit your marketing goals.
I’ve built my SEO agency with you in mind – a busy marketer or founder who needs to increase rankings, drive greater organic traffic, generate leads, and even outrank more established competitors.
Give our services a try. You’ll find that working with us is simple and fun.
From conducting site audits and fixing technical SEO issues, researching keywords, developing an SEO strategy to link building, we do everything that’s needed to accelerate your company’s organic search traffic and growth.
Since we work only with a handful of clients at a time, to us, you’re never just another account on the books. We build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.
Here are just some of the examples of how this works in practice:
So, when you work with us, you choose a B2B SaaS SEO agency that specializes in your market only. You select a partner with specific expertise required to push your brand to the first page rankings. And you will work with SEO experts that many amazing and respected brands – Hubspot, Close, SEMrush, AdEspresso, and more – have trusted to deliver successful SEO strategies already.
Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.
Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.
Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.
Jedrzej Meder, SEO and Content Team Lead, Tidio.com
“Pawel exceeded my expectations by a long shot on this project. In a short time, he provided us with a very thorough evaluation of where our site is currently, where some “Easy Wins” are, and what some concrete strategies should be going forward. Now my team and I have a reliable roadmap for the upcoming few months in which we know our organic rankings (particularly for high intent keywords) will surely rise and with it the rest of the business. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”
Craig Hewitt – CEO, Castos.com
“Smashing Copy is our go-to agency when we need help with SEO. Their vast experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.
What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”
Greg d’Aboville, Head of Growth, WisePops.com
“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.
Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”
Kate Chernyaeva – Marketing Manager, SEMrush
“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.“
Tania German, Sr. Marketing Manager, seoClarity
“Pawel is one of the best SEO copywriters we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”
Massimo Cheruzzi, CEO, AdEspresso
SEO contains a lot of moving parts, making a complete SaaS SEO strategy a complex and lengthy endeavour. Your current situation, and the amount of work done on the website to date will also affect the final set of services required to optimize your site.
On the whole, building search visibility, boosting rankings and traffic requires focusing on three core concepts of SEO:
Understanding and targeting the right customers
To rank well, you must first understand the people you want to attract to the site. You must know
The process of understanding the target audience begins with comprehensive keyword research, followed by competitive SEO analysis, and more.
Auditing and optimizing the site
There really is no point in creating content if your site suffers from technical issues that hinder any SEO efforts.
Therefore, the first step in the optimization process is conducting a thorough site audit to identify and eliminate those technical issues. We also recommend conducting a separate competitor audit to identify what might be working for them (and in which areas of SEO they fall short.)
Creating SEO-optimized content
The second aspect of a high-quality SEO strategy is creating well-optimized content targeting keywords you’ve identified earlier.
Note that your content includes more than blog posts but any content-related assets that match a person’s search intent – videos, podcasts, graphics, and more.
As part of the SEO content creation process, we also recommend optimizing the existing pages to maximize their SEO performance and working to improve the organic CTR.
SEO is a long-term strategy and its results rarely happen overnight. Depending on your current situation, you should expect to have to work on SEO for at least 6-12 months before seeing real results from your efforts.
Fair question. And we admit that we’re do not have deep expertise in every industry. We have worked with companies targeting many different markets, however, it’s possible that we haven’t worked with your audience yet.
This doesn’t mean that we cannot deliver a high-impact SEO strategy for your SaaS.
We have processes, playbooks, and workflows that allow us to get into your customers’ mindset, understand their needs, and identify topics and keywords that you should target to engage those people in SERPs.
To find out more about our process, check out this guide to our SaaS keyword research process.
You can reach us via the form on this page. Looking forward to hearing from you.