SEO Agency for SaaS Companies

Smashing Copy is a boutique SEO agency for SaaS. We help startups like yours drive more leads and revenue from organic search with targeted SEO and content marketing strategies.

11 years in business • A small, 2-person team • All work done in-house

SaaS content writer and SaaS content agency.
Clients of SmashingCopy - A SEO content marketing agency for SaaS.

SaaS startups like yours get our help when kickstarting their organic growth

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

The SaaS SEO team to drive your organic traffic, leads, and revenue

Image of Pawel Grabowski - SaaS SEO Consultant, founder of Smashing Copy, SEO Agency for SaaS.Hi, my name is Pawel Grabowski. I am the founder and principal SEO strategist here at  Smashing Copy.

I combine 11 years of professional SEO experience with 7 years spent helping SaaS brands exclusively.

Together with my team, we deliver results-driven SEO services for SaaS companies. 

We put your SEO campaign together and execute it to boost your rankings, drive more traffic, and get you more signups from organic search results.

In fact, I launched Smashing Copy with you in mind – a busy marketer or founder who needs to drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

Who we work with

Because we’re a small, 2-person agency, we seem to connect best with founders and marketers in small teams as well. 

Although we have helped some big names in the industry, our best clients almost always fall into one of those three categories:

  • They are SaaS startups, often self-funded, however, we’ve worked with well-funded startups as well.
  • They are run by a solo founder or they are companies with a small team where everyone wears many hats (leaving them little time to work on complex channels like SEO or content.)
  • These companies need someone to own their SEO and content channels.

If your SaaS falls into this category, we’d be delighted to discuss how we could help. Tell us about your project here

SEO services for SaaS

SEO (search engine optimization) is by far the most effective and profitable marketing channel for SaaS. Fantastic research by a friend of mine, the brilliant SaaS SEO consultant, Mike Sonders discovered that for SaaS brands, organic search is the primary source of quality traffic, beating other traffic sources like email or social media. 

This suggests that the right SEO strategy will help your startup drive organic traffic to the site, and generate qualified leads.

We offer a full suite of SEO and content marketing services for SaaS startups to help your website rank on the first page of Google, drive brand awareness, and increase the number of leads and sales you generate. 

Keyword research

We find the most profitable keywords you should be ranking for and develop your SEO strategy.

Technical SEO

We identify and fix technical issues that prevent your pages from ranking well.

SEO content marketing

We produce SEO-driven content for your SaaS to drive rankings and traffic.

Monitoring and analysis

We monitor performance and adjust the campaign to deliver the results you’re after.

Talk to us about your needs. You’ll find that working with us is simple and fun. We’re easy to reach, and we respond fast when you need our help or advice. Plus, our processes and playbooks guarantee that our work achieves the performance levels you’re after.

SaaS SEO Agency client.

“Pawel and his team exceeded my expectations by a long shot on this project. In a short time, they provided us with a very thorough evaluation of where our site is currently, where some quick wins are, and developed a solid SEO content marketing strategy for us. Now my team and I have a reliable roadmap to improve our traffic and signups from Google. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”

Craig Hewitt, CEO,

Our proven SEO workflow

Here’s how we help you leverage SEO to grow your SaaS


Kick off and onboarding

We begin by learning everything about your business, from your target market and goals to collecting data about your site’s performance.


Strategy development

Next, we research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. We then develop the SEO strategy and build the monthly content calendar for your SaaS.


Technical recommendations

Along with the strategy, we also deliver a list of technical recommendations to improve the site’s SEO performance. Then, we either work with your development team to implement those or assist them from the sidelines.


Content production

SaaS SEO is primarily a content-led strategy. Because of that, a lot of our focus is on creating high-quality SEO-driven content that gets picked up by Google and attracts organic traffic.


Lead generation

We also advise you on the best ways to convert organic traffic and implement various lead generation strategies to increase conversion rates.  


Reporting and strategy iteration

Finally, we continuously monitor the performance of the strategy and adapt our actions to deliver the results you’re after.