Q: Do I need SEO?
I admit that I might be biased here. However, I believe that search engine optimization offers unmatched opportunities for SaaS brands.
Most software users begin their buying journey in Google, after all. SEO allows you to position your brand along every stage of their journey, raise brand awareness and attract them to your product. All at the fraction of the cost of buying paid ads to deliver the same results.
Q: How long does it take to see results?
Unfortunately, I can’t give a definite answer here. Achieving your goals depends on various factors – your current situation, for example. Even your domain age will play a part in the speed at which you’ll see results from an SEO strategy. When beginning the work, I will give you an estimate of what we can achieve in a specific timeframe.
Q: What results can I expect then?
This one’s easy to answer. The SEO strategy will deliver growth. It will come in a form of signups, trials or demo requests, depending on your company’s sales process. That, in turn, will happen because I will increase the traffic to your website from the search engines by improving your search visibility and rankings.
Q: Do you work with in-house SEO teams too?
Absolutely! Today, many companies would have internal SEO teams. However, often understaffed, these teams need support, consultancy and help with reaching their goals.
I know, I have worked as an in-house SEO too, after all. And many of my in-house colleagues as me to help. I’m always happy to do so. Here’s how I work with internal SEO teams.
In some companies, the team would like some outside help with formulating the strategy or overseeing the execution. In others, an in-house team prefers to focus on the strategic part. These people want to work more like project managers and search for a partner who could implement their plan – Create content, build links, manage the internal linking strategy, to give just some examples.
When working with in-house teams, I’m flexible and can meet their requirements to help reach their goals. I can take the role of an SEO expert to guide their strategy or pull my sleeves up and help implement their plan.