SEO copywriting and content writing for SaaS brands

Are you looking for an experienced SEO consultant to help your B2B SaaS brand drive more qualified users and leads through organic search?

Over the last five years, I have helped over 40 SaaS brands, ranging from well-known and much-revered brands to new startups trying to break into the market. For some, I’ve planned and written an SEO-optimized copy. For others, I developed and executed a complete SEO strategy. For all, I helped increase their rankings, boost organic traffic and generate more signups.

Most of them have been coming back to hire me again and again and again. Some have been doing so for years.

One reason, I believe is because I’m super easy to work with (you’ll learn more on that later on this page.) The other, because driving organic traffic requires staying on top of constant changes to Google’s core algorithm, emerging new strategies and shifts in the SaaS audience’s preferences. That’s the expertise I provide through my SEO consultancy.

My SEO consulting services include:

  • In-depth keyword research to uncover high-value terms that will drive direct signups,
  • Complete site audits including a content audit to identify ways to improve its performance further,
  • A thorough on-page optimization to enhance your website and content, including internal link structure updates,
  • Developing a comprehensive SEO content strategy to help drive the results you want,
  • Content creation to position your company for the most valuable target keywords,
  • Link building and digital PR to help boost your authority and links at the same time and more. Please note, I use white hat link building strategies only.
  • Link profile audits and link profile cleanups,
  • Technical optimization that will make your website more compliant with relevant ranking signals and more.

Why SaaS Companies Choose Me As Their SEO Consultant

For one, because I have unmatched SEO and copywriting expertise in the SaaS industry. I have spent the last five years working with SaaS brands exclusively and developed a great comfort in communicating with software buyers. Overall, however, I have more than ten years of digital marketing experience (including four and a half years spent working as an in-house SEO.)

I have also written copy for SaaS brands that positioned my clients in front of their target audience in Google.

As a result, I understand a typical SaaS audience. I know what their challenges are and can create a detailed action plan to connect with those people in Google easily.

I also understand SaaS companies’ common search engine optimization strategies. This insight helps me beat my clients’ competition in the organic search.

My Approach to Working With Clients

Here’s the process I’d go through when working to position your SaaS brand in search.

  1. I start off by learning about your business, specific market and your business objectives.
  2. Next, I analyze your current situation – Your top keywords, rankings, traffic, and website architecture.
  3. I also analyze what your competitors are doing to identify factors that contribute to their success – Top keywords that drive them money, links, content and more.
  4. Based on the research above, I formulae a custom SEO plan to reach your objectives in your ideal timeframe. It includes a long term analysis of the factors that will ensure your brand’s continuous growth through search.
  5. Finally, I get to work at implementing it.

And implementing the SEO strategy includes (but is not limited to):

  • Auditing and optimizing the website,
  • Improving the site’s architecture,
  • Expanding its copy and developing new pages,
  • Creating the content,
  • Building links and more.

How We Work Together, Then

I aim to be as easy to work with as possible. I start work as soon as possible. And I love establishing long-term relationships with clients, becoming expert in their business and the product to increase my ability to position it in the search results well.

I simplify your budgeting process with flat-rate pricing, particularly with content creation. I offer flat-rate monthly consulting fees and fixed rates per various content assets. Plus, I can always tailor the content strategy to your budget and production plan.

How I work with in-house SEO teams

Today, many companies would have internal SEO teams. However, often understaffed, these teams need support, consultancy and help with reaching their goals.

I know, I have worked as an in-house SEO too, after all. And many of my in-house colleagues as me to help. I’m always happy to do so. Here’s how I work with internal SEO teams.

In some companies, the team would like some outside help with formulating the strategy or overseeing the execution. In others, an in-house team prefers to focus on the strategic part. These people want to work more like project managers and search for a partner who could implement their plan – Create content, build links, manage the internal linking strategy, to give just some examples.

Interested in hiring an SEO consultant to propel your brand in search results?

Contact me to find out more about how I can help, discuss your project or request a quote. We’ll talk either via email or schedule a free consultation, whichever option works best for you.