SEO Content Writing Services for SaaS

Smashing Copy is a complete SEO content writing service for SaaS. Increase your brand’s search engine rankings and visibility and generate more leads online with incredible SEO content strategies.

Why hire us: 11 years in business7 years of working exclusively with SaaS companies • Highly-experienced team of SEO consultants and content creators

SaaS content writer and SaaS content agency.

We help SaaS companies rank better, increase organic traffic, and get more customers with powerful SEO-driven content

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Some of the best SaaS companies have trusted us with their SEO and content already

SEO content agency for SaaS.

Why choose our SEO content writing services

There are so many other content marketing agencies on the market, after all. Most of them offer similar services, from full-scale digital marketing to a simple article writing service.

So, here’s what makes us the agency of choice for startups and established SaaS companies alike.

We have the experience to create content that drives rankings and revenue

We’re a small team of SEO consultants and SEO content writers, with experience levels ranging from 11 years in the SEO industry to 3 years of content development. 

Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies.

We have worked in SaaS in previous roles

We’ve been on your side of the fence, and we’ve experienced the challenges you face first hand. 

For example, our founder, Pawel, has experience in running a SaaS company, working as a marketer in a SaaS company AND, he’s got a background in SaaS marketing as well. 

As a result:

  • We understand the dynamics of selling software products.
  • We also know how SaaS customers look for and engage with products online, and
  • Our background and experience in promoting software products help us envision a roadmap for reaching your business goals.

Plus, we've been writing SEO content for SaaS brands for quite some time too

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

For most of our clients, we’ve been writing SEO content on a monthly basis and helped them rank on page 1 for targeted keywords. For many, we’ve also planned and implemented the entire inbound marketing campaign – From developing a content strategy, optimizing existing content, to creating new assets to drive rankings and leads.

As a result, we know what works and what doesn’t for SaaS brands and hold nothing back when fighting to put you at the top.

How We Work

We combine strategy, SEO, and copywriting expertise to help SaaS companies like yours get found online, boost rankings, increase organic traffic, and sign up demos and trials.

And over the years, we’ve perfected a workflow to make it happen.

Step 1. Audience Research, Market Analysis, and Strategy Development

SEO content writing service for SaaS.

We start every new client engagement by working closely with them and their marketing teams to:

  • Define their goals, 
  • Identify the biggest selling points of their product,
  • Understand their audience and the pain points that drive them to search for such a tool. 

Aside from that, we also conduct extensive keyword research, analyze your target audience, and even take a look at your competition too to discover topics and keywords you should be ranking for. 

We then prepare the content strategy outlining how we want to guide your prospects through the buyer’s journey with content, and convert them into signups. 


Step 2. Content Creation

SaaS content brief example.

With the monthly content plan at hand, we begin creating high-quality content for you. 

Important to note – We do not outsource any content creation. We write all content pieces in-house, using our extensive SEO and content writing knowledge and experience. 

Naturally, you have a say in the process too – You review each outline before we begin writing, review drafts, and have a chance to add or edit things before publication.

Having said that, we do all the heavy lifting. All you do is approve.

Step 3. SEO Optimization

On-page optimization checklist.

Each piece of content we create for you goes through extensive on-page optimization to ensure that Google will pick it up, and rank it for its target keywords.

We also interlink your content with relevant pages to build relevant content hubs and create strong topical relevance.

Step 4. Ongoing Performance Monitoring and Campaign Optimization

SaaS content strategy analytics.

One of the things that make us different from other content and marketing agencies is our background and focus on SEO. 

For example, we never just publish your content and hope for the best. Instead, we continuously monitor each content asset’s performance. We, then, revisit underperforming pages regularly to continue improving their rankings and traffic levels. 

We keep you in the loop too. We also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy. Finally, when working with us, you get access to an SEO dashboard to monitor the effect of our work on your business in real-time.


Smashing Copy is a fantastic content creation agency. Pawel and his team helped build our blog from scratch, and what a job they’ve done! Just one piece of the content they created ranks on pos.1 for all target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. Their other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead

Why Smashing Copy?


We’re SaaS Content and SEO Experts

We’ve been working exclusively with SaaS companies for 7 years now. As a result, we understand the SaaS market like no other, know how your potential customers search for products like yours, and how to motivate them to pick your SaaS over another.


We’re a Really Really Small SEO Content Writing Service

We see this as one of our major strengths. With only four people, we can be as creative and nimble as we need to deliver the results you’re after. 

Being small also means that we become personally invested in your success. Because we can work with only a small number of clients at a time, to us no client is just another account on the books. We build strong bonds with our clients, many of whom continue working with us for years, and always give everything when fighting to put them at the top.


We Write All Content Ourselves

Smashing Copy isn’t a writer marketplace. You won’t find “thousands of vetted freelancers” here either. 

We’re a small team of four SEO consultants and content writers, working together to create content that will put you at the top. We create your strategy ourselves. We conduct all keyword research and other necessary research to identify the best ways to position you in front of your target audience. And we create and optimize the content to ensure that you come up at the top.


We Don’t Lock Anyone into Long Term Contracts

You are free to cancel our services at any time. We do ask for an initial 3-month engagement so that we can better plan ahead our workload and availability. However, you can cancel it at any time by giving us a written 30-day notice. 

SaaS Content Creation Agency FAQ

What types of content you write?

We specialize in writing SEO-focused content that aims to help you rank better and increase the amount of relevant traffic to your site. 

In practical terms, it means that we write almost every type of content that’s required to rank you for target keywords: blog posts, long-form content, guides, product-led content, listicles, landing pages, and more.

Do you build links too?

No, we don’t. However, this isn’t because we don’t want to do it. As it happens, most of our clients would have relationships with other link building providers, and don’t need us to offer that service.

Can we see some samples of your work?

Of course! We included some samples on our portfolio page. Because most of our work goes live under our clients’ names, we can’t show those pieces in our portfolio. We can show them to you privately, though. Let us know if you’d like to see other samples or some specific content. 

Are we a good fit for working together?

If you’re:

  • Looking for an expert partner to take over and own your entire SEO content program
  • Want to achieve long-term, sustainable growth
  • Ready to invest in the content program over several months, 

Then, yes, we’re absolutely a fit. 

Ready to Get Started?