Grow your brand with
amazing SEO content
that delivers traffic and sales
Grow your brand with
amazing SEO content
that delivers traffic and sales
Smashing Copy is a boutique SEO content writing service for SaaS, service businesses, and e-commerce stores. All the content you need to get your brand found online, boost rankings, and drive traffic and sales month over month over month.
“Pawel, you did more than fill an SEO content writing need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”
Jami Oetting, Director, Brand & Editorial, HubSpot
SEO Content = Organic Visibility. Well-ranking content will drive more traffic, particularly from the search engines, and boost your lead generation efforts.
SEO Content = Brand Recognition. SEO-driven content that ranks for relevant keywords will also differentiate your brand from the competition and positively impact brand recognition.
SEO Content = Organic Leads and Revenue. By attracting relevant visitors, search engine optimized content will positively fuel your lead generation and boost the revenue.
There are countless facts and data to prove it. For example:
Furthermore, SEO is one of the most successful marketing strategies. In fact, as many as 76% of marketers use organic traffic as a measure of their content’s success.
The problem? Well, to get it all – rankings, organic traffic, leads, sales, signups, and more – you must publish well-optimized content that targets high-value keywords, and delivers on the searchers’ intent.
That’s where I come in.
My name is Pawel Grabowski. I am an SEO content writer and SEO consultant, working with SaaS brands, service companies, and eCommerce stores.
I combine 11 years of professional SEO experience with 10 years of copywriting experience to create content that gets your brand found online, engages the target audience, and delivers traffic and sales.
I’ve built Smashing Copy, my boutique SEO content writing service, with you in mind – a busy marketer who needs to create more content to increase rankings, drive greater organic traffic, generate leads, and even, outrank more established competitors.
Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.
Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.
Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.
Jedrzej Meder, SEO and Content Team Lead, Tidio.com
Because Smashing Copy is not a writing marketplace but a small freelance consulting firm, my process is slightly different from the competitors:
NOTE: Aside from writing SEO content, I also work as an SEO consultant, and can help you with the following:
Learn more about my SEO consulting services.
In the simplest terms, the term – SEO content – refers to content that’s created to rank the page higher in the search results, deliver the information a person researching a specific topic wants, and build credibility with your audience.
SEO-driven content uses various content formats – articles and blogs, long-form content, pillar pages, content hubs, videos, visuals, and more – to deliver on a person’s search intent, and position the brand along the buyer’s journey online.
An SEO content writer is a copywriter skilled in both creating engaging copy or content, and the SEO techniques. As a matter of fact, many SEO copywriters like myself come from SEO background. We use the skills and expertise gained when optimizing websites to create content that ranks incredibly well, and drives organic traffic and revenue.
Having amazing SEO-driven content delivers a whole range of benefits:
Here’s where I learned about SEO and copywriting:
Since I work only with a handful of clients at a time, to me, you’re never just another account on the books.
I build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.
In practice, this means that I immediately respond to your inquiries, offer guidance and SEO copywriting advice, when needed, and never hold back on my expertise when writing your content.
So, when you work with me, you choose a SaaS writer who specializes in your market only – B2B SaaS. You also select a partner with the specific expertise required to push your brand to the first page rankings. And you will work with the SEO copywriter whom many amazing and respected brands – Hubspot, Close, SEMrush, AdEspresso, and more – have trusted to help deliver successful content and SEO campaigns already.
“Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.
What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”
Greg d’Aboville, Head of Growth, WisePops.com
“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.
Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”
Kate Chernyaeva – Marketing Manager, SEMrush
“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”
Eugen Knippel, Head of Growth Marketing, Adverity
“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.“
Tania German, Sr. Marketing Manager, seoClarity
“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”
Massimo Cheruzzi, CEO, AdEspresso