SEO Copywriting Services for SaaS

Smashing Copy is an SEO copywriting agency for SaaS brands. We help you rank better, grow your traffic and generate more leads with SEO-focused content.

Why hire us: 11 years in business7 years of working exclusively with SaaS companies • Highly-experienced team of SEO consultants and content writers

SaaS content writer and SaaS content agency.

Companies like yours turn to us for great SEO copy that drives results

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

SEO content agency for SaaS.
Copywriting client testimonial

“Pawel, you did more than fill an SEO copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, HubSpot

Why choose us to write your SEO copy

Image of Pawel Grabowski - freelance SEO copywriter for SaaS.Hi, my name is Pawel Grabowski. I am the founder and principal SEO copywriter here at Smashing Copy.

Let me tell you why we’re the SEO copywriting agency for your SaaS.

First, we have incredible SEO experience and expertise

I am an SEO expert with over 12 years of experience. In fact, I started my career as an SEO and discovered that I can also write engaging content and copy later.

My team shares a similar experience, and our background ensures that whatever content or copy we create for you – blog posts, long-form content, pillar pages, or lead magnets – has been designed to both engage your users and meet Google’s criteria for content worth promoting on the first page of the search results.

We also have experience in writing SEO copy for demanding markets

We’ve helped some of the leading brands – HubSpot, AdEspresso, and others – gain higher rankings and generate more organic leads with SEO content.

On top of that, I also have a personal

experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

We've been doing this for a very long time

Smashing Copy is not a new entrant to the market.

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.


Pawel has helped build our blog from scratch, and what a job he’s done! Just one blog post he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced and amazing SEO copywriter. He introduced us to the process of creating outlines, keyword research, and engaging users with our content. Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with his agency again and again.

Jedrzej Meder, SEO and Content Team Lead,

SEO Copywriting Services

Blog content

Build your authority with amazing blog content that’ll captivate your audience

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Long-form content

Connect with your audience with long-form, educational content engineered to rank

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Pillar pages

Dominate the entire keyword landscape with long-form pillar pages

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Website content

Create web pages that are fully optimized to dominate your target search terms

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“Pawel is our go-to copywriter when we need help with SEO. His vast B2B SEO copywriting experience plus incredible SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different SEO-related copywriting projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best freelance SEO copywriters that we’ve ever worked with. He immediately understood the kind of information that our audience likes and constantly delivers great SEO content, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso