SEO copywriting and content writing for SaaS brands

Meet the software copywriter regularly helping brands like seoClarity, SEMrush, Cloudsponge and others generate more leads and sales



Pawel Grabowski SaaS CopywriterHi there, and thanks for your interest in my software copywriting services.

I bet you’ve already noticed this:

Today’s software buyers are overburdened with alternatives and over marketed to a point where they no longer respond to an average marketing message.

They ignore poor headlines, bounce off dull landing pages and overlook unconvincing product benefits.

But what if you didn’t have to worry about any of it?

If you could:

  • Easily connect with over marketed and distracted software buyers?
  • Break through the marketing noise and communicate the benefits of your products?
  • Attract the right traffic and generate quality leads?

That’s exactly what I can help you achieve.

My name is Pawel Grabowski. For over four years, I’ve been focusing on a single goal – helping software companies leverage great copy and content to drive more leads and demo requests.

I wrote hundreds of blog posts, long-form guides, tutorials, landing pages, whitepapers and other lead generation assets that helped SaaS companies likeAdEspresso, Attach, SEMrush, seoClarity, Drift, Autopilot, Uservoice and many others position themselves as thought-leaders, raise brand awareness and fuel their growth.

In other words:

I’m the guy to contact when you realize that you need help crafting compelling copy or content to promote your app and fuel your growth.

But of course, that’s probably not enough to convince you.

Here’s more information about my qualifications and experience as the copywriter for SaaS brands.

To write a copy that will get users to notice your product and persuade them to give it a try, you need a copywriter who:

  • Understands SaaS customers’ expectations,
  • Can convert even the most complex features into clear benefits and,
  • Knows how to write compelling content for technology products.

I tick all the boxes.

As a former owner of a small software company, I can understand your product, uncover your core message and communicate it in a clear and concise way.

My background in marketing, Masters in Marketing with the dissertation on SaaS marketing and experience in selling software helps me identify your business’ needs and convert them into a persuasive copy.

Specifically, here’s what makes me unique for the job:

  • 7 years of online copywriting experience, and 4+ years of working exclusively in the SaaS industry.
  • Master’s in marketing with dissertation on SaaS marketing.
  • Professional experience in Software Marketing and Sales.
  • Previous experience as a marketing manager for a SaaS Company.
  • 5 years of experience in running a small software firm.
  • 4 years of practical SEO experience.

Which pretty much means that:

I understand the SaaS audience and the dynamics of your industry. After all, my high-degree of specialized SaaS market knowledge comes from years of writing exclusively for your industry and hands on experience in marketing SaaS products.

And this means that:

I require little direction in the process. I can decide what stories to tell, tone to take, and arguments to make to attract, engage and convert your visitors. And that’s regardless of what type of content I’m writing.

As a result:

I can write in a highly engaging tone to which SaaS audiences respond so well. In fact, many clients admit they love my writing style – clear, compelling and persuasive, helping them to truly connect with their target audience.

My Technical Background and Experience

Between May 2004 and August 2010, together with a good friend of mine, I ran a web development and software company. Apart from developing custom projects for clients, we also built three products – CMS systems and eCommerce platforms.

I was responsible for all our marketing, sales as well as front-end development. And although I didn’t personally write much backend code, I’ve picked up enough knowledge about technology that powers software products to be able to understand your product and convert its features into compelling benefits.

My Pricing and Fees

My fees are in line with what other professional copywriters with similar experience charge.

I quote per project, so you always know from the start how much it will cost you.

Note that I never negotiate rates.

The Types of Copy and Content I Write

I specialize in lead generation copywriting, meaning that I write all the content and copy that helps SaaS brands generate more leads.

This typically includes:

  • Blog posts
  • Long-form content
  • Whitepapers and other lead magnets,
  • Emails, from sales letters to drip campaigns, and
  • Landing pages.

My main specialty is my ability to construct a story and narrative that takes a reader on an emotional journey from the problem they currently have to discover a solution – your brand.

And because of this unique ability, a lot of my assignments are long-form content and whitepapers.

My Clients and What They Say About Working with Me

Over the last four years, I wrote copy and content for tens of SaaS brands, from small companies to large enterprise organizations.

Here are some of them:

copywriting client logos

And here’s what they say about working with me:

Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and will definitely continue working with him into the future. – Ben Cahen – CEO, Wisepops

How to Hire Me

The process is easy. Contact me through the form on this page (or via the Contact page) and tell me more about your project or content requirements. Ideally, tell me a bit about your app too.

I’ll reply within a working day with the information you’ve requested. I’ll also send you my Information Pack, a document that tells you more about me and how I work.

If after reading the Information Kit, you decide to work with me, we’ll schedule a quick intro call.

I will use this time to:

Get to know you,

First and foremost, this call will help us get to know each other better.

Discuss the project in more depth,

The intro call gives me an opportunity to find out more about your current situation – your challenges, goals, and objectives and ask any questions I might have about your project.

Offer you some feedback and advice,

Those 15 – 20 minutes are also your time to ask questions and run ideas by me. Of course, given the short time available I can only provide quick recommendations. But at least I could point you in the right direction.

Find the fit,

Lastly, I’ll use this time trying to establish if we could work together. Are we meshing well? Is the communication owing easily? Do we see problems eye to eye?

The success of the project greatly relies on how well we work together and thus, finding if there’s a fit is, at least for me, the key goal of the call.


Looking for help with developing copy or content for your brand? Send me an email and let’s discuss how I could help.