Companies I Have Helped

Companies I have helped



If you’re a SaaS or Software company owner or marketer who needs to:

  • Grow your user base,
  • Convince more website visitors to sign up for your app,
  • Ensure new customers’ satisfaction when starting to use your product,
  • Build a strong brand, and ultimately
  • Increase the MRR…

…then you’ve come to the right place.

PGThumbHi there, I’m Pawel. I’m a lead generation copywriter and content strategist working exclusively with established SaaS and Software companies.

I work with people just like you – B2B SaaS founders, CEOs, inbound marketers and product managers obsessed with attracting and converting new users and generating highly relevant leads.

I help B2B SaaS and Software companies get more leads and users with persuasive and compelling blog posts and other content types.

Here’s what I can write for you:

  • Articles that resonate with your target audience and build your authority on the market.
  • Ebooks and other lead magnets that attract highly qualified leads.
  • Sales copy that closes leads into customers.
  • Drip campaigns that nurture your leads until they are ready to sign up.
  • Epic content that builds brand awareness and attracts leads.
  • Onboarding emails that increase first-time users’ satisfaction with your product.
  • Direct-response website copy that converts traffic into users.

My services are for you if:

tick16 You run or promote a SaaS or Software company.

tick16 You constantly produce high volume of content to attract more users and promote your product

tick16 You’re looking for someone to offload some of the content creation to, particularly articles and other long form content

Benefit from My Experience

Over the last couple of years, I wrote hundreds of blog posts, guides, eBooks, tutorials, landing pages, and other lead generation assets that helped many SaaS companies increase brand awareness, build authority, generate leads, and grow the user base.

But I bring more than just a writing skill to the table!

I have a high degree product knowledge when it comes to selling B2B SaaS products

My vast experience with writing exclusively for B2B SaaS companies helps me to quickly identify your company’s needs and create compelling copy that helps to achieve them.

I have a great comfort writing for B2B SaaS audience

As a former software company owner, I have walked more than a mile in your shoes. I promoted, marketed and sold software products and understand your audience, what makes them tick and how to best communicate the value of your product to them.

I also have a deep understanding of the most current software marketing strategies

Thanks to recently completed Masters in marketing (and dissertation on SaaS marketing) and background in business, I can understand your company’s challenges, uncover your message and devise the best way to communicate it in a clear and concise way.

Be it a blog post, eBook or ultimate guide, I can write your copy authoritatively, do it fast and deliver a compelling message that drives results.

My web copywriting portfolio includes hundreds of:

  • Articles and blog posts,
  • eBooks and other lead magnets,
  • “EPIC” content (i.e. long form blog posts, ultimate guide etc.),
  • Email campaigns and user onboarding copy,
  • Product documentation,
  • Sales letters,
  • Blog posts and articles,
  • Landing pages, and
  • Website copy.

Do I Sound Like Someone to Write Your Content?


Send me an email then and tell me more about your project. Alternatively, you can also call me at +353 1 254 9598 (note that I live in Ireland, in a GMT timezone and my office hours and Mon – Fri 9 am – 3 pm).

I get back to you within 24 hours to let you know if I think we could work together, indicate my rates and when I could start.

Then, if we’re both happy with everything, we schedule an intro call over Skype to discuss your project in-depth and plan the work.

Looking forward to hearing from you.

Pawel Grabowski – Web Copywriter and Content Marketer for SaaS and Software Companies


I’m speaking on SaaS lead generation with content at Adworld Experience Conference in Italy in April 2016


Does Your Content Strategy Tick All the Boxes?

Find out from my SaaS Content Strategy Health-Check.

  • Assess your goals,
  • Audience,
  • Content,
  • Channels and more.


View the Checklist

I wrote or ghost wrote for such sites as:


What my clients say...


Pawel has a passion for his writing and craft that is rare and fantastic. He’s great at seeing the big picture of a marketing campaign, and at the same time able to execute the small but important details. He’s a great communicator, over-deliverer, and nice guy as well.


Pawel has a wealth of marketing knowledge and a great understanding of sales strategies. If you need someone who is always helpful, flexible, positive, and always willing to go the extra mile to deliver the best work result possible, Pawel is the one.


I’m not sure how Pawel is able to excel at so many things, but he puts his heart into his projects and writes from experience. He’s been contributing great content to eCommerce Insiders since our beginning. His articles are always on-point, thorough, and convincing.


Pawel is one of the best writers we’ve worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.

All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort.


Pawel is an incredibly knowledgeable content marketer and he seems to turn this knowledge into compelling copy and blog posts with great consistency. He is always approachable, full of ideas and has no problem getting stuck in, regardless of the brief. I would recommend Pawel to any startup company that needs help with their content marketing.

This was a great collaboration. Pawel requested about 2/3 quick calls to understand the product, the problem, the customer, the need. From there, he crafted a brilliant piece of copy which rests today on our landing page.