Freelance B2B Copywriter with 4+ Years Experience in Writing for SaaS Brands

Hi, I’m Pawel, I help companies like Hubspot, SEMrush or seoClarity generate more leads and demo requests with engaging copy and content.

I’d be happy to help your SaaS or software company too. Let’s talk

Pawel Grabowski SaaS Copywriter

Dear visitor,

If you’re a SaaS CMO or an in-house marketer looking to:

  • attract more signups and boost your SaaS brand’s growth,
  • position your software product in front of the right buyers,
  • or rank its website for highly-profitable keywords…

…then you know that you need the help of a special kind of a freelance B2B copywriter.

You need someone who understands your target audience already, knows how to sell technology products, and has a firm grasp of modern online marketing strategies, particularly SEO.

I tick all the boxes.

My name is Pawel Grabowski. For the last 4 years, I’ve been helping software and technology companies like yours scale their demand generation.

SaaS brands like Hubspot, AdEspresso,, SEMrush, seoClarity, Autopilot, Drift, Uservoice, AgencyAnalytics, and countless others have used my extensive copywriting experience, high-degree of industry expertise, and great comfort in writing for SaaS audiences to continuously:

  • Generate and convert more inbound leads,
  • Attract highly-qualified audience,
  • Boost search rankings and visibility, and most importantly,
  • Get the right buyers to notice their solutions.

However, it’s not just my writing skill that makes clients hire me month after month after month.

Clients compliment my ability to take ownership of a project and complete it on my own. They value my extensive experience in writing only for the SaaS industry. Many comment on my high-degree of SaaS knowledge, stating how easy it makes to discuss their ideas with me.

Also, the majority mention how my more than 5 years of hands-on enterprise-level SEO experience reassures them that their content is always optimized to maximize its SEO potential.

But most of all, clients love that I deliver copy that produces results they want. My white papers, long-form copy, pillar pages, various types of blog posts, and many other content-types drive traffic and leads and demo requests.

If you’ve landed on this page while searching for a freelance copywriter to help you connect with target buyers, contact me right away. You’ll enjoy the services of a writer who established SaaS brands regularly turn to for great copy or content to grow and expand.

However, if you want to find out more, click around the site. You’ll learn more about me, the types of projects I do, my clients and what they say about me.

And when you’re ready to talk, contact me right away and let’s start discussing your project.

Copywriting Services

Long-form content

Long-form Content
(2000 words or more)

Blog content writing

Blog Content
(1000-1500 words)

whitepaper copywriter

White Papers & eBooks
(Gated content for lead generation)

SEO pillar page

SEO Pillar Pages
(SEO-focused long-form content to target specific keywords in Google)

Here are some of the SaaS brands I've already helped

SaaS Copywriter Clients

And here's what they say about working with me

Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

We have been working with Pawel for well over a year and absolutely love it! Pawel is incredibly professional and creative. He has helped convert an incredibly time consuming and resource intensive process into a nice and neat package.
It really is a no brainer for our team to leverage Pawel’s expertise for the foreseeable future. – Dan Goldstein – Director of Marketing, GMS Live Expert

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and will definitely continue working with him into the future. – Ben Cahen – CEO, Wisepops

Pawel has been writing content for Attach for the last six months, consistently delivering engaging blog posts and lead magnets that our audience loves.
I’m happy to recommend Pawel to any SaaS company looking for outstanding content solutions. Mia de Besche – CEO,

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background, and what goes with it, have a high degree of specialised knowledge in the SaaS market, helping me deliver the biggest value to my clients.

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, like I do, it’s only natural to eventually be approached by competing companies, and I’m often asked how we manage to work with businesses that target the same audience.

And so, here’s how I deal with that:

I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, you can lock me from working with your competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland, and I work with clients from all over the globe.