SaaS Writer & SEO Content Strategist

Need help getting more leads, trial signups, demo requests...?

I write actionable, SEO-driven content that gets you the rankings, traffic, and leads you need to drive growth

Freelance SaaS and marketing writer

Do you need content that will help your SaaS rank for high-value keywords you know would drive leads? Want to grow your online presence? Or maybe you want to target all the phrases your competitors have appeared for in the search results already?

Well, I’m your copywriter then.

I combine a SaaS copywriting expertise, marketing background and 5 years of hands-on SEO experience to deliver content that boosts rankings, attracts relevant traffic to your site, and drives your product’s growth.

Many of your peers – HubSpot, Close.io, SEMrush, AdEspresso, Drift and others – have used my copywriting and SEO expertise and great comfort in writing for SaaS buyers to:

  • Boost search engine rankings and increase search visibility,
  • Attract high-quality visitors from Google,
  • Increase the organic conversion rate,
  • Engage potential users at all stages of the buying cycle, and
  • Generate more inbound leads and demo requests.

In short, with my content, more people have discovered their products in the search results. Engaged with their content, rather than the competition. And signed up for a trial.

Wondering if the SEO content strategy is a good investment for your brand too? Book a free consultation with me to discuss your project in detail.

Some of the services I provide

SEO copywriting and content writing for SaaS brands

Copywriting & Content Writing

I specialize in writing actionable, SEO-driven content and copy, optimized to get you the rankings, traffic and leads you want.

What I can write for you, specifically:

  • SEO Pillar Pages
  • Long-form content
  • Blog posts
  • Whitepapers
  • Website content
  • eBooks
  • Linkable assets (Infographics, research studies, reports, presentations.)
SEO Content Strategy for SaaS brands

SEO Content Strategy Development

I conduct complete research, from opportunity analysis, content audit, keyword research to mapping those findings to your users’ journey to create a comprehensive SEO content strategy for your brand.

The above includes:

  • SEO opportunity analysis
  • Deep keyword research
  • Topic ideation
  • Content audit and improving on-page optimization
  • Competitive analysis
  • SEO content strategy development

About Me

Pawel Grabowski Freelance SaaS writer with SEO ExpertiseMy name is Pawel Grabowski. I’m a freelance writer and content strategist for B2B SaaS brands. I create content that generates rankings, traffic and leads from the search engines.

(And before you ask, yes, it works on other marketing channels too.)

What makes me the only choice for your SEO content strategy?

Many writers claim to know SEO. I have lived it for 5 years every day, working as an in-house SEO full-time, and generating a 7-figure annual revenue from the channel.

Here’s where I learned about SEO and copywriting specifically:

  • I graduated with a Masters in Marketing from the National College of Ireland. I wrote my Masters dissertation on SaaS marketing.
  • For nearly 5 years, I worked as the sole in-house SEO for Staycity Apartments, one of the largest self-catering hotel chains in Europe. I was the company’s first SEO hire, and I was responsible for generating a seven-figure annual revenue from the organic traffic. (Which I did!)
  • Over the last four years, I’ve written copy and content for over 40 SaaS companies, from established brands like Hubspot, Close.io or SEMrush to startups (although many have become established companies since then, like Drift.)

Here are some of the SaaS brands I've already helped

SaaS Copywriter Clients

And here's what they say about working with me

Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, he help craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with little direction within the process.  – Tania German, Sr. Marketing Manager at an Enterprise SaaS Organization

We have been working with Pawel for well over a year and absolutely love it! Pawel is incredibly professional and creative. He has helped convert an incredibly time consuming and resource intensive process into a nice and neat package.
It really is a no brainer for our team to leverage Pawel’s expertise for the foreseeable future. – Dan Goldstein – Director of Marketing, GMS Live Expert

Pawel is one of the best writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort – Massimo Cheruzzi – CEO, AdEspresso

Pawel has been a great contributor to the WisePops blog, and has proven to be both creative and super effective.
He also has a great knowledge of the SaaS industry and knows what you need before you ask. I am super happy to work with Pawel and will definitely continue working with him into the future. – Ben Cahen – CEO, Wisepops

Pawel has been writing content for Attach for the last six months, consistently delivering engaging blog posts and lead magnets that our audience loves.
I’m happy to recommend Pawel to any SaaS company looking for outstanding content. Mia de Besche – CEO, Attach.io

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.

 

Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.