Copywriter for B2B SaaS, Software and Tech Brands

Do you need help getting more leads or trial signups for your product?

I write persuasive, actionable and SEO-driven copy and content that attracts your ideal users and gets you leads

Freelance SaaS and marketing writer
Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the pages you wrote rank on page one for competitive terms and drive targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

Do you need copy and content to help you cut through the noise, attract people to your product and drive more leads or trial signups?

I’m your copywriter then.

I combine 8 years of B2B copywriting experience (four of which I spent writing for SaaS brands exclusively) a marketing background and 5 years of professional SEO experience to deliver copy and content that gets you rankings, traffic and leads.

Many of your peers – HubSpot,, SEMrush, AdEspresso, Drift and others – have used my extensive copywriting expertise and SEO experience, along with my great comfort in writing for SaaS buyers already to:

  • Boost search engine rankings and increase search visibility,
  • Attract high-quality visitors from Google,
  • Increase the organic conversion rate,
  • Engage potential users at all stages of the buying cycle, and
  • Generate more inbound leads and demo requests.

Want to put my expertise to work for you too? Book a free consultation with me to discuss your project in detail.

How I Help You

What I can write for you:

SEO copywriting and content writing for SaaS brands

Blog Content

Blog post to raise brand awareness, increase exposure and attract top of the funnel visitors

SEO Content Strategy for SaaS brands

Long-form Content

Various long-form content assets to help drive targeted traffic and generate leads and signups

whitepaper copywriter

White papers & EBooks

White papers and other conversion assets to generate marketing qualified leads and boost your ROI.

SEO pillar page

Content for SEO

Website copy and content optimized to rank your brand in the search engines for high-value keywords specifically

About Me

Pawel Grabowski Freelance SaaS writer with SEO Expertise

My name is Pawel Grabowski. I’m a copywriter and SEO content strategist for B2B SaaS brands. I write persuasive and engaging copy that attracts your ideal users and helps to get them to sign up for a trial.

What makes me the only choice to write your copy?

My unique combination of copywriting experience and the SEO background mean that I can help you achieve both of your main objectives – attract more people to your product AND generate new leads.

Here’s why.

Many writers claim to know SEO. I have lived it for five years every day, working as an in-house SEO specialist full-time, and generating a 7-figure annual revenue from the channel.

But also, I’ve worked as a B2B copywriter since 2010. As of 2014, I’ve been working with SaaS, software, and tech brands exclusively.

Here’s where I learned about SEO and copywriting specifically:

  • I graduated with a Masters in Marketing from the National College of Ireland. I wrote my Masters dissertation on SaaS marketing.
  • For nearly 5 years, I worked as the sole in-house SEO for Staycity Apartments, one of the largest self-catering hotel chains in Europe. I was the company’s first SEO hire, and I was responsible for generating a seven-figure annual revenue from the organic traffic. (Which I did!)
  • I’ve been working as a B2B copywriter since 2010. And over the last four years, I’ve written hundreds of blog posts, long-form content, white papers and other copy for more than 40 SaaS companies. I’ve helped established brands like Hubspot, or SEMrush and startups (although many have become established companies since then, like Drift.)

Here are some of the SaaS brands I've already helped

SaaS Copywriter Clients

And here's what they say about working with me

“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,

“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity

“Are you looking for the most effective B2B copywriter on Earth? Look no more, Paweł is here! I recommend Paweł not only regarding his copywriting skills but also because of his huge knowledge on SaaS and effective digital marketing. Thanks to his help we were able to maximize the effects of our online activities. So can you!”

Anita Wojtas-Jakubowska, Director of Marketing,

“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity

“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.