Companies I Have Helped

Companies I have helped



If you’re a SaaS or Software company owner or marketer who needs to:

  • Grow your user base,
  • Convince more website visitors to sign up for your app,
  • Ensure new customers’ satisfaction when starting to use your product,
  • Build a strong brand, and ultimately
  • Increase the MRR…

…then you’ve come to the right place.

PGThumbHi there, I’m Pawel. I’m a freelance web copywriter and content marketer working exclusively with established SaaS and Software companies.

I work with people just like you – B2B SaaS founders, CEOs, inbound marketers and product managers obsessed with attracting and converting new users and generating highly relevant leads.

Over the last couple of years, I wrote hundreds of blog posts, guides, tutorials, landing pages, eBooks and other lead generation assets that helped many SaaS companies increase brand awareness, build authority and generate leads and sales.

Here’s what I can write for you:

  • Ebooks and other lead magnets that attract highly qualified leads.
  • Sales copy that closes leads into customers.
  • Drip campaigns that nurture your leads until they’re ready to sign up.
  • Epic content that builds brand awareness and attracts leads.
  • Onboarding emails that increase first-time users’ satisfaction with your product.
  • Direct-response website copy that converts traffic into users.
  • Articles that resonate with your target audience and build your authority on the market.

All because of my background in SaaS and software development, marketing and sales and experience working with the B2B SaaS market.

My services are for you if:

tick16 You run or market an established, revenue generating SaaS or Software company.

tick16 You constantly produce high volume of content and engage in regular marketing initiatives

tick16 You’re looking for someone to offload some of the content creation to, particularly eBooks and other long form content

Why Hire Me?

I have a high degree product knowledge when it comes to selling B2B SaaS products

My vast experience with writing exclusively for B2B SaaS companies helps me to quickly identify your company’s needs and create compelling copy that helps to achieve them.

I have a great comfort writing for B2B SaaS audience

As a former software company owner, I have walked more than a mile in your shoes. I promoted, marketed and sold software products and understand your audience, what makes them tick and how to best communicate the value of your product to them.

I also have a deep understanding of the most current software marketing strategies

Thanks to recently completed Masters in marketing (and dissertation on SaaS marketing) and background in business, I can understand your company’s challenges, uncover your message and devise the best way to communicate it in a clear and concise way.

Be it website copy, landing page, email or a blog post, I can write your copy authoritatively, do it fast and deliver a compelling message that drives results.

My web copywriting portfolio includes:

  • eBooks and other lead magnets,
  • “EPIC” content (i.e. long form blog posts, ultimate guide etc.),
  • Email campaigns and user onboarding copy,
  • Product documentation,
  • Sales letters,
  • Blog posts and articles,
  • Landing pages, and
  • Website copy.

Intrigued? Get in Touch and Let’s See How We Could Work Together

Send me an email and tell me more about your project. Alternatively you can also call me at +353 1 254 9598 (note that I live in Ireland, in a GMT timezone and my office hours and Mon – Fri 9am – 3pm).

I get back to you within 24 hours to let you know if I think we could work together, indicate my rates and when I could start.

Then, if we’re both happy with everything, we schedule an intro call over Skype to discuss your project in-depth and plan the work.

Looking forward to hearing from you.

Pawel Grabowski – Web Copywriter and Content Marketer for SaaS and Software Companies


I’m speaking on SaaS lead generation with content at Adworld Experience Conference in Italy in April 2016


Does Your Content Strategy Tick All the Boxes?

Find out from my SaaS Content Strategy Health-Check.

  • Assess your goals,
  • Audience,
  • Content,
  • Channels and more.


View the Checklist

I wrote or ghost wrote for such sites as:


What my clients say...


Pawel has a passion for his writing and craft that is rare and fantastic. He’s great at seeing the big picture of a marketing campaign, and at the same time able to execute the small but important details. He’s a great communicator, over-deliverer, and nice guy as well.


Pawel has a wealth of marketing knowledge and a great understanding of sales strategies. If you need someone who is always helpful, flexible, positive, and always willing to go the extra mile to deliver the best work result possible, Pawel is the one.


I’m not sure how Pawel is able to excel at so many things, but he puts his heart into his projects and writes from experience. He’s been contributing great content to eCommerce Insiders since our beginning. His articles are always on-point, thorough, and convincing.


Pawel is one of the best writers we’ve worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.

All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort.


Pawel is an incredibly knowledgeable content marketer and he seems to turn this knowledge into compelling copy and blog posts with great consistency. He is always approachable, full of ideas and has no problem getting stuck in, regardless of the brief. I would recommend Pawel to any startup company that needs help with their content marketing.

This was a great collaboration. Pawel requested about 2/3 quick calls to understand the product, the problem, the customer, the need. From there, he crafted a brilliant piece of copy which rests today on our landing page.