SEO-driven Content for SaaS

Smashing Copy is a boutique SEO-focused content agency for SaaS. We plan and create content that helps startups like yours rank better in Google, and attract more traffic and leads.

Why hire us: 11 years in business7 years of working exclusively with SaaS companies • A small, highly-experienced team of SEO consultants and content creators

SaaS content writer and content creation agency for SaaS.

SaaS companies like yours get our help when fighting to put their brands at the top

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

SEO content agency for SaaS.

The SEO content marketing team for your SaaS

Image of Pawel Grabowski - SaaS Content Writer, founder of Smashing Copy, SEO-driven Content Writing for SaaS.Hi, my name is Pawel Grabowski. I am the founder and principal SaaS writer here at  Smashing Copy.

I combine 11 years of professional SEO experience with 7 years spent writing SEO-driven content for SaaS brands exclusively.

Together with my team, we deliver SEO-driven content marketing strategies for SaaS brands. We put your SEO strategy together and execute it to boost your rankings, drive more traffic, and get you more signups.

In fact, I launched Smashing Copy, my boutique SaaS content marketing agency, with you in mind – a busy marketer or founder who needs to create more content to increase search engine rankings, drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

With our help, you will:


We’ll help you establish topical authority and position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.


You’ll grab top rankings and attract valuable traffic month after month.


Our content will help you engage visitors who are interested in your product and convert them into your funnel


Our research-based and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

Learn more about working with us

You’ll find that being our client is simple and fun. We deliver your content quickly, we’re easy to reach, and we respond fast when you need our help or advice. Plus, our processes and playbooks guarantee that the content we create achieves the performance levels you’re after.

How we help you leverage SEO and content to grow your SaaS

We specialize in writing long-form content that combines engaging copywriting and advanced SEO practices to help you dominate search results and attract potential users.

And we have a proven workflow to make it happen.

1. Audience Research and Strategy Development


First, we work with you to define your goals and create a tailored content marketing strategy.

We research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. We then prepare the content strategy, based on our findings, and build the monthly content calendar for your SaaS.

2. Content Creation


  • Extensive SERP analysis for each piece
  • Semantic keywords analysis
  • Content brief and outline creation
  • Headline variations
  • Screenshots and visuals for each content piece
  • Custom calls to action

Next, we implement the strategy, producing your content every month and measuring its impact.

We create content briefs and let you review each outline before we begin writing. You also review the draft and have a chance to add or edit things before publication.

3. Optimization


  • On-page SEO optimization
  • Interlinking with the existing content
  • Image optimization, if required
  • Formatting based on your publishing criteria
  • Upload to your CMS and final SEO checks

Each content goes through extensive optimization to ensure that it will get picked up by Google and rank for its target keywords.

We also interlink it with relevant assets to reinforce the site’s structure and create strong topical relevance.

4. Results Analysis and Campaign Optimization


  • Continuous performance analysis
  • Content tweaks to improve rankings and traffic
  • Conversions analysis and optimization
  • Monthly check-in calls

Finally, we monitor the performance of your content – rankings, traffic, and other metrics you care about – and report on your progress monthly.

We also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy.


What kind of content types do you write?

We specialize in content writing for SaaS and write almost any kind of content that’s required to promote your SaaS online, attract visitors, and generate leads and signups. Be it blog content, long-form content, SEO content hub, a white paper, eBook, SEO landing page, we got you covered.

What's your experience in marketing, SEO, and content writing for SaaS companies?

Here’s where I learned about SEO and copywriting, and my journey to launching a SaaS content agency:

  • I earned a Master’s in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when running a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services.
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as its first SEO hire. I launched the company’s SEO and content marketing program. I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY during my five years there.
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on working as a SaaS writer full-time.
  • Since then, I grew Smashing Copy into a boutique SEO-driven content agency for SaaS companies.

How many clients have you worked with, and what results have you delivered?

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

You can view the full list of my current and former clients here:

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, optimized their existing content to maximize its search potential.

Today, we primarily focus on providing complete, done-for-you content marketing, and own our clients’ SEO content programs. In practical terms, it means that we do everything – we research and plan the SEO roadmap, create content, optimize those pages further, and more – to get them to rank in Google, and generate more signups and leads.

Will you work with my competitors?

When you write content in a single market, as we do, it’s only natural to be approached by competing companies eventually. As a result, I’m often asked how we work with businesses that target the same audience.

We accept no more than two companies targeting a similar audience with identical or very similar products.

However, we also give the first one that hired us the right to buy exclusivity.

This means that by paying a higher rate, you can lock us from working with any of your competitors for the duration of our engagement.

How do you deliver the content?

We can submit the content either directly into your CMS or hand it over in Google Docs, depending on your workflow.

Is there a minimum contract term?

Yes. Our minimum term is three months because we want to be able to plan ahead, both in terms of strategy as well as our availability. That said, we offer a simple, 30-day written cancellation policy. When working with us, you’re never locked into any long-term agreement. 

Why SaaS startups trust us with their content marketing month after month after month



We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.



We’re a small, boutique content agency. There are only two people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.



Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.



You are free to cancel our services at any time. We never lock our clients into a long-term contract.



We make the entire process fast and easy. We take care of the hard work. All you do is approve.



You are the owner of all the content we write for you, and we pass on the copyrights to it to you as well.



Pawel is a fantastic content writer for SaaS. He helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,


Pawel, you did more than filling a content need for us; you got results! Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us. Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot


Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,


Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.

Massimo Cheruzzi, CEO, AdEspresso


We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. 

Kate Pletneva – Marketing Manager, SEMrush


Pawel delivers brilliant copy and content, precisely to the brief and always on time. He knows his craft, and his work process makes it super easy to work with him. Honestly, if you’re in SaaS and need copy or content that will drive results, look no further. Pawel is the guy you’ve been looking for.

Lucjan Kierczak, Head of Marketing, Survicate