SaaS SEO Agency

We help amazing, growth-hungry SaaS brands dominate top search engine rankings

Freelance SaaS and marketing writer
Copywriting client testimonial

“Pawel, you did more than fill an SEO need for us, you got results. Both of the pillar pages you created for us rank on page one for competitive terms and drive thousands of visitors each month. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

FACT: Most of your potential users begin their buying journey in Google. They search for advice that would help solve their problems, and to discover potential solutions too – like your product!

Which means that, unless you rank well for whatever phrases they’d use, you miss out on an incredible opportunity to:

  • Introduce your product to people who are looking for a solution like this already,
  • Connect and engage with them as they go through the buying journey,
  • Attract those people to your site, and
  • Entice them to try out your product so they could fall in love with it and become paying users.

The problem? Achieving it all – getting the SEO right, namely – involves many complex skills and techniques. You must know how to research keywords and find high-value opportunities, write SEO-driven copy and optimize it to maximize its performance, build links….

Well, that’s just the start, really.

Unfortunately, when your team is either spread too thin to work on it all or lacks the expertise in search engine optimization (SEO), there’s absolutely no chance that rankings and traffic will happen.

And that’s where we come in.

SEO for SaaS Brands

SaaS CopywriterMy name is Pawel Grabowski; I’m the founder of Smashing Copy – an SEO and content agency for SaaS brands. 

Personally, I’ve been working in SEO for over a decade now, both as a consultant and as part of an in-house digital marketing team. I have been helping SaaS companies exclusively since 2015.

Our passion is helping SaaS companies increase signups and revenue by improving their rankings and search engine traffic with content and SEO.

So far, we have helped over 40 SaaS companies all over the world, ranging from established brands to emerging startups. As a result, we have extensive experience across all B2B markets and understand how SaaS buyers find and choose products to sign up.

Many of your peers, in fact – Hubspot, Close, SEMrush, AdEspresso, Drift and others – have used our extensive copywriting and SEO expertise, the marketing background, and the great comfort in working in the tech industry already.

What’s more, most of them have been coming back to hire us to deliver new SEO campaigns again and again and again.

How We Help

Whether you have an established SaaS business or have just launched your software company’s first website, we can help you increase organic search traffic and attract more relevant visitors to convert into users. 

When working with you, we will handle your entire SEO strategy to help your SaaS dominate the first page of Google and attract more organic traffic and convert those visitors into users.

Specifically, we will help you with:

  • Identifying the biggest opportunities to increase website traffic to meet revenue goals,
  • Finding new relevant and highly-profitable keywords,
  • Planning or improving site architecture to maximize the site’s SEO performance,
  • Understanding the market and the search landscape to identify where to focus marketing efforts,
  • Topical analysis,
  • Auditing the site and fixing major technical SEO issues,
  • Improving on-page SEO to boost your content’s rankings and traffic
  • Building links to drive up your domain authority, and
  • Creating content to target new and highly valuable keywords.



A complete roadmap, based on deep keyword research, to increasing your domain’s rankings, organic traffic.


Content creation and on-page optimization to drive higher keyword rankings and greater search visibility.


Identifying and fixing technical issues to maximize the site’s performance in the search engines.


A comprehensive inspection of the site against various ranking factors to identify areas for improvement.


Increasing domain authority by acquiring organic links and mentions of a domain or content on 3rd party websites


Outreach programs to secure guest post placements, links, and digital PR mentions and drive the authority further.


Optimizing content for the most critical on-page SEO ranking factors to maximize its rankings and organic CTR.


Regular data analysis and reporing to demonstrate the SEO strategy’s success over time.

But are we the right SEO agency for you too?

We’d love to think so. But we also know that our SEO services are not a good fit for everyone.

Depending on your goals or expectations, we might not be the partner you seek. Or the way we work might not match what you’re looking for in a content agency either.

So, below we’ve listed information to help you assess whether we’re the right digital marketing agency for your needs.

We might be a good fit if:

  • You’re looking for long-term partner to help drive your organic growth
  • You’re willing to invest in SEO and content over several months or years
  • You have an in-house person responsible for marketing. It could be the owner or another non-marketing person; we don’t mind, as long as there is a single, dedicated contact inside your team who will take the ownership of the project on your end.
  • You have a minimum budget of €2500/month (approx. $2700) for the campaign.

Interested? Let's talk!

Send me an email to tell me more about your project and to schedule a free consultation.

Pawel Grabowski – Founder and Lead SEO Strategist


Here are some of the SaaS brands we've helped already

SaaS Copywriter Clients

And here's what they say about working with us


Pawel helped up build our blog from scratch, and what a job he did. Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO and a great copywriter. He introduced us to the process of creating outlines, the keyword research, and engaging users with our content. Pawel is always positive, approachable and never misses a deadline. We’ll definitely continue with him again and again.

Jedrzej Meder, SEO and Content Team Leader,


“Pawel is our go-to person when we need great SEO content. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different SEO projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.