Freelance Writer and SEO Content Strategist for SaaS Brands

Do You Need Help Generating More Signups and Leads?

Five years of writing copy for SaaS brands exclusively. Another four and a half spent working as an in-house SEO. Proven results for well-known SaaS'. I plan and write content that gets you in front of your target audience and drives your growth.

Freelance SaaS and marketing writer
Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the pages you wrote rank on page one for competitive terms and drive tons of targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

As a SaaS marketer, you’re facing a problem.

Your customers begin their buying journey in Google, but you still struggle to rank for whatever phrases they use.

As a result, you miss out on this incredible opportunity to:

  • introduce your product to people who are looking for a solution like yours,
  • connect and engage them, and
  • entice them to try it out so they could fall in love with it and become paying users.

You know that the only way to overcome it is by ramping up content production while maximizing your content’s potential, particularly in Google. But that’s one heck of a task, unfortunately.

That’s where I come in.

My mission, as an SEO-driven SaaS writer, is to help you drive qualified users and leads to your website. I can help you rank incredibly well in Google, outrank the competition and drive new signups, demo requests and leads from the organic search.

Hello! My name is Pawel, and I’m an SEO copywriter and SEO consultant for B2B SaaS brands based in Ireland.

So far, I have helped over 40 SaaS companies all over the world, ranging from established brands to startups. I have extensive experience across all B2B markets. However, I have the biggest expertise and deep personal interest in sales and all sales-related niches – from inside sales, sales enablement, CRM to social selling and more.

Many of your peers – Hubspot,, SEMrush, AdEspresso, Drift and others – have used my extensive SEO expertise, the marketing background, and the great comfort in writing for technology buyers already to:

  • Position their domains at the top of the search results for high-value keywords,
  • Drive more web traffic and deepen the relationship with visitors,
  • Generate leads, new customers and entice more repeat business,
  • Explain the benefits of their, often complex, products or services, and
  • Engage and compel those people to act.

What’s more, most of them have been coming back to hire me again and again and again…

(Not to mention telling their friends about me. Which, by the way, might be exactly how you’ve learned about me too.)

Here’s the proof of my expertise

I’ve been writing content since 2009. For the last five years, I’ve been working with SaaS and tech brands exclusively.

For four and a half years I worked as the SEO specialist for the leading chain of self-catering hotels in Europe. I delivered a seven-figure annual revenue from the organic channel.

Finally, I’ve written for the leading SEO brands too – SEMrush, Ahrefs, seoClarity, Accuranker, and more. They’ve been keeping me on my toes regarding new developments in SEO also.

And here are typical examples my content delivers

I wrote the Hubspot’s guide to SEO. It ranks at the top of the search results for tens of relevant but highly-competitive keywords, driving tons of new customers for the company daily.

My long-form content for ranks on pos. 4 for its highly-competitive phrase that references two of their top competitors. It attracts relevant traffic and leads for the company already.

I helped rank content promoting their latest functionality.

Three pillar pages I wrote for Survicate rank on positions 2, 3 and 5 for their respective phrases. Soon they’ll climb to the very top. 

The guide to B2B sales I created for Super Office sits at the pos. 3 in Google. It targets an incredibly competitive keyword with 5400 monthly searches, on average. 

A white paper I wrote for SEMrush attracted 2400 downloads and counting.

A pillar page I wrote for Adverity helped double the company’s organic traffic. I wrote many similar pages for them since and helped the company fix many of on-page optimization errors on the site, leading to a further traffic boost.

(Disclaimer: Rankings and keyword stats collected in March 2019.)

What I can do for you

I offer a full range of copywriting services focusing on writing content to help you rank higher in Google. I’ve written hundreds of blog posts, white papers, long-form content, landing pages and more.

I can also audit and evaluate your existing content, conduct keyword research, analyze your competitors’ strategies and even develop and implement a full-blown SEO content strategy.

Want to put my SEO and copywriting expertise at work for you? Contact me to find out more about how I can help, discuss your project or request a quote. We’ll talk either via email or schedule a free consultation, whichever option works best for you.

Here are some of the SaaS brands I've already helped

SaaS Copywriter Clients

And here's what they say about working with me


“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Are you looking for the most effective B2B copywriter on Earth? Look no more, Paweł is here! I recommend Paweł not only regarding his copywriting skills but also because of his huge knowledge on SaaS and effective digital marketing. Thanks to his help we were able to maximize the effects of our online activities. So can you!”

Anita Wojtas-Jakubowska, Director of Marketing,


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However, I don’t book clients on the sole promise. I can book you into my schedule only upon a receipt a payment or a deposit, depending on the project size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.