Boutique SEO Agency for SaaS

Do you need to rank higher, boost brand visibility, and get more leads from Google?

We’ve been helping companies get more traffic and leads with SEO and content since 2010, and we’ve spent the last five years working in the SaaS industry exclusively. We’re a super-small (just two people,) friendly, and extremely creative SEO agency for SaaS companies. And we’d be delighted to help you.

List of clients of an SaaS SEO Agency.
Copywriting client testimonial

“Pawel, you did more than fill an SEO need for us, you got results. Both of the pillar pages you created for us rank on page one for our target keywords (very competitive terms, as you know,) and drive us highly-targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

Can you relate to any of the following?

  • “We need to improve our rankings and increase traffic and leads from Google to boost our growth.”
  • “Our competitors rank for the most profitable keywords in our industry already. We need to get there too but we lack the experience to position our site in search.
  • “We’ve been doing SEO ourselves and can see some initial results. We now need a professional SEO agency to take our efforts further.”

If so, you’re in the right place.

So far, we’ve helped over 40 SaaS companies, ranging from start-ups to established brands increase signups and revenue by improving their rankings and search engine traffic with SEO and content.

We’d love to help you too.

As a SaaS SEO agency, we help clients identify the biggest opportunities to increase their website traffic to meet revenue goals. We also find new relevant and highly-profitable keywords they should rank for and position new or existing content for those phrases in SERPs to drive traffic and leads. For many clients, we plan and improve their site architecture to maximize the site’s SEO performance, improve on-page SEO to boost specific pages’ rankings and traffic, and build more links to rank their most critical content higher and more.

Many of your peers – Hubspot,, SEMrush, AdEspresso, Drift and others – have used our extensive SEO and content expertise, the marketing background, and the great comfort in working in the SaaS industry.

What’s more, most of them have been coming back to hire us again and again and again.

What Makes Smashing Copy Different?

Focus on SaaS Only

We’ve been working with SaaS brands exclusively since 2014, and have cut our teeth helping companies like yours drive traffic and signups from Google.

Extensive Industry Network

We have a deep understanding of the industry plus hundreds of existing relationships with SaaS brands and blogs that we leverage in your campaign.

Focus on ROI

We specialize in ranking “money content” – pages optimized for keywords guaranteed to drive signups, leads, and revenue.

Here are some of the SaaS brands we've helped already

SaaS Copywriter Clients

And here's what they say about working with us


“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Are you looking for the most effective B2B copywriter on Earth? Look no more, Paweł is here! I recommend Paweł not only regarding his copywriting skills but also because of his huge knowledge on SaaS and effective digital marketing. Thanks to his help we were able to maximize the effects of our online activities. So can you!”

Anita Wojtas-Jakubowska, Director of Marketing,


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.