Freelance Writer and SEO Content Strategist for SaaS


content marketing

for SaaS

Get your SaaS found online, boost rankings, attract more visitors, and acquire leads with SEO-driven content that ranks and converts.

Clients of Smashing Copy - SaaS Writer and an SEO Content Writing Service for SaaS.

Content marketing services designed to help you hit your goals

The best SaaS brands get my help when fighting to put their brands at the top

Copywriting client testimonial

“Pawel, you did more than fill a content writing need for us; you got results! Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Director, Brand & Editorial, HubSpot

Here's why they choose me

Complete SEO-driven Content Strategy

We’ll begin our work together with full-blown SEO research to develop a complete roadmap to reaching your goals with content.

I will research your market, target audience, and even evaluate your competition to discover topics and keywords that you should be ranking for. Based on that, I will prepare an SEO strategy and build your monthly content calendar for your SaaS.

Content Written by a Professional SEO Copywriter with 7 Years of Experience in Writing for the SaaS Industry

I’m a professional SEO consultant and SEO copywriter with 11 years of experience and 7 years of writing content exclusively for SaaS brands.

When working with me, you get access not only to my expertise in writing copy that ranks but also to my knowledge and understanding of software buyers and their purchasing behavior.

Focus on Your Growth

Because I run a small, one-person SEO and content marketing agency, I get personally invested in your success. And since I work only with a handful of clients at a time, to me, you’re never just another account on the books.

I build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.

So, when you work with me, you choose a SaaS writer specializing in your market only – B2B SaaS. You also select a partner with the specific expertise required to push your brand to the first page rankings. And you will work with an SEO copywriter whom many amazing and highly respected SaaS brands – Hubspot, Close, SEMrush, AdEspresso, and more – have trusted to help deliver successful content and SEO campaigns already.

About Me

Pawel Grabowski - Founder of SEO Content Writing Service, Smashing Copy.Hi, my name is Pawel Grabowski. I am a SaaS writer and SEO consultant.

I combine 11 years of professional SEO experience with 7 years spent writing SEO-driven content for SaaS brands exclusively.

I specialize in delivering content-led SEO strategies for SaaS brands, from developing an SEO and content marketing strategy and a roadmap to boost your growth, improving the existing content’s performance, and writing new content to help you rank for more high-value keywords.

I’ve built Smashing Copy, my boutique SEO content marketing consulting firm, with you in mind – a busy marketer or founder who needs to create content to increase search engine rankings, drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

With my help, you will:

  • GET YOUR SaaS FOUND ONLINE. Position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. Grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. Engage with visitors who are interested in your product and convert them into your funnel
  • OUTRANK MORE ESTABLISHED COMPETITORS. My research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

Give my services a try. You’ll find that working with me is simple and fun. I deliver your content quickly, I’m easy to reach and respond quickly if you need help or advice, and my processes and playbooks guarantee that the content I create achieves the performance levels you’re after.

Startups and established SaaS brands have worked with me to grow their businesses

Here's an example of traffic my client receives with just one piece of content I wrote for them

Example of results SaaS writer delivers.

Here's another testimonial from a client for whom I delivered traffic and growth

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.

Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.

Jedrzej Meder, SEO and Content Team Lead,

Here are examples of other results I delivered recently:

  • I helped Sked Social increase their already impressive six-figure organic traffic by 113% and in doing so, significantly increased the number of signups and leads for the company.
  • I doubled HOAlife’s organic traffic with just three long-form guides.
  • I also helped HubSpot rank for SEO-related keywords with dedicated SEO pillar pages and attract thousands of visitors and leads per month.
  • I also built’s blog and turned it into a significant source of new signups and leads.

I’ve been showing our GA stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel looks after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

My Core Content Marketing Services

SEO Content Marketing for SaaS Brands

Publish more search-optimized content to get your SaaS found online, attract more organic visitors, and generate leads, month after month after month.

Get all the content you need to hit marketing goals – blog posts, long-form content, SEO pillar pages, lead magnets (white papers and eBooks), and more – all for a flat monthly fee.

How I Help You Leverage SEO and Content to Grow Your Business

Content Planning

+ Keyword research

+ Content ideas

+ SEO content strategy

Content Writing

+ Blog content

+ Long-form content

+ SEO pillar pages

+ Content hubs

Lead Generation

+ Content upgrades

+ White papers and eBooks

+ Landing pages

What Else I Can Help You With

SEO Content Strategy

Get a detailed and actionable roadmap to reaching your goals with SEO and content.

SEO Content Strategy.

SEO Copywriting

Grow your traffic and generate more leads with engaging blog content and website copy that both your customers and Google will unconditionally love.

SEO Copywriting

SEO Consulting

Get help with keyword research, on-page optimization, content, site, and link profile audits, and more to discover new ways to scale organic traffic and leads. 

SEO Consultant for SaaS

Frequently Asked Questions About My Content Marketing Services

What kind of content types do you write?

I write almost any kind of content that’s required to promote your SaaS online, attract visitors, and generate leads and signups. Be it blog content, long-form content, SEO content hub, a white paper, eBook, SEO landing page, I got you covered.

As part of my service, I can also advise you on what would be the best content type or format to target specific keywords and win the search visibility.

Who owns the content you write?

You do. I believe in empowering clients by providing complete access and ownership to all their assets.

What's your experience in marketing, SEO, and content writing for SaaS companies?

Here’s where I learned about SEO and copywriting:

  • I earned a Masters in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when running a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services.
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as its first SEO hire. I launched the company’s SEO and content marketing program. I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY during my five years there.
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on my copywriting business full-time.

Who have you written for, and what results have you delivered?

I’ve worked with over 40 SaaS brands to date, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, and others.

You can view the full list of my current and former clients here:

For some of those clients, I wrote copy or content that helped them rank on page 1 for targeted keywords. For others, my role also involved planning the SEO campaign, optimizing their existing content to maximize its search potential, fixing SEO errors on the site, and more.

Will you work with my competitors?

When you write content in a single market, as I do, it’s only natural to be approached by competing companies eventually. As a result, I’m often asked how we work with businesses that target the same audience.

I accept no more than two companies targeting a similar audience with identical or very similar products.

However, I also give the first one that hired us the right to buy exclusivity.

By paying a higher rate, you can lock me from working with any of your competitors for the duration of our engagement.

How do you deliver the content?

I can deliver the content either directly into your CMS and optimize it for SEO, or hand it over in Google Docs, with instructions on how to optimize it.

Is there a minimum contract term?

Yes. My minimum term is three months because I want to be able to plan ahead, both in terms of strategy as well as my availability. That said, I offer a simple, 30-day written cancellation policy. When working with me, you’re never locked into any long-term agreement. 


SaaS Copywriter Clients



“Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your content audit and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso