Freelance Writer and SEO Content Strategist for SaaS


content marketing

for SaaS

Keyword Research. SERP Analysis. Content Gap Analysis. Competitive Research. Content Creation… We help amazing SaaS companies get found online, boost rankings, grow organic traffic, and acquire leads with SEO-driven long-form content.

Clients of Smashing Copy - SaaS Writer and an SEO Content Writing Service for SaaS.

Content marketing services designed to help you hit your marketing goals

The best SaaS brands get our help when fighting to put their brands at the top

Copywriting client testimonial

“Pawel, you did more than fill a content need for us; you got results! Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Director, Brand & Editorial, HubSpot

The SEO content marketing team for SaaS brands

Pawel Grabowski - Founder of SEO Content Writing Service, Smashing Copy.Hi, my name is Pawel Grabowski. I am a SaaS writer and SEO consultant. I’m also the founder and principal content creator here at  Smashing Copy.

I combine 11 years of professional SEO experience with 7 years spent writing SEO-driven content for SaaS brands exclusively. My team has a similar experience.

Together, we deliver content-led SEO strategies for SaaS brands, from developing an SEO and content marketing strategy and a roadmap to boost your growth, improving the existing content’s performance, and writing new content to help you rank for more high-value keywords.

In fact, I launched Smashing Copy, my boutique SEO and content production company, with you in mind – a busy marketer or founder who needs to create content to increase search engine rankings, drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

With our help, you will:

  • GET YOUR SaaS FOUND ONLINE. We’ll help you position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. You’ll grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. Our content will help you engage visitors who are interested in your product and convert them into your funnel
  • OUTRANK MORE ESTABLISHED COMPETITORS. And our research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

Give our services a try. You’ll find that working with us is simple and fun. We deliver your content quickly, we’re easy to reach, and we respond fast when you need our help or advice. Plus, our processes and playbooks guarantee that the content we create achieves the performance levels you’re after.

We've helped over 40 startups and established SaaS brands grow their businesses already

Here's an example of traffic our client receives with just one piece of content we wrote for them

Example of results SaaS writer delivers.

Here's another testimonial from a client for whom we delivered incredible traffic and growth

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.

Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.

Jedrzej Meder, SEO and Content Team Lead,

Even more corroborating evidence


increase in already impressive, six-figure organic traffic


increase in organic traffic with three long-form pieces of content


increase in organic traffic in three months


I’ve been showing our GA stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

How we help you leverage SEO and content to grow your SaaS

Get a detailed and actionable roadmap to reaching your goals with SEO and content.

Complete SEO content strategy and roadmap to help you hit marketing goals.

We research your target market, the audience and even evaluate your competition to discover topics and keywords that you should be ranking for.

Based on that, We prepare an SEO strategy and build the monthly content calendar for your SaaS.


  • Website and content audits
  • Content performance analysis
  • List of existing content assets to update or prune
  • Complete keyword research to dominate the SERPs
  • Content ideas with all the necessary research and analysis
  • 12-month Content calendar

Get your SaaS found online, grow organic traffic, and get more leads with SEO-driven long form content.

Our primary service is writing long-form SEO-optimized content that ranks well on Google and grows your organic traffic.

When writing your content, we use our extensive SEO and content writing expertise, along with our deep understanding of software buyers and their purchasing behavior to create content that ranks and connects you with potential users.


  • Keyword research, market analysis, and competitive analysis for each piece
  • SERP analysis for each piece
  • Content writing and on-page optimization
  • Outline & draft reviews for each piece
  • One round of revisions per piece
  • Performance monitoring and reporting per piece

Increase the ROI from your existing content with data-driven on-page optimization

Not all content hits the mark – rankings, conversions, and revenue – on the first try. Sometimes, to reach top Google positions you need to go beyond the basics of on-page optimization, like including the right headings and keywords on a page. You must also match it to the user’s and search engine’s intent, at that’s just a start, really.

The on-page optimization service focuses on reverse-engineering Google’s top-ranking results for a target keyword, comparing that to the most important ranking factors to create a clear-cut roadmap to propel your page to the first page.

In the service, we work with you to understand your business goals and marketing objectives, as well as the content’s performance so far. We also analyze potential issues with the content and try to understand its performance in the context of the market and the competition.

Based on these insights, we research the site to identify potential site-wide issues that affect the content’s performance. We also evaluate the performance and look for content gaps to identify pages that we could improve and increase their search performance.

We, then, execute the optimization of each page and present a before-and-after report on its performance, along with recommendations for any off-page improvements the page might also require.


What kind of content types do you write?

We write almost any kind of content that’s required to promote your SaaS online, attract visitors, and generate leads and signups. Be it blog content, long-form content, SEO content hub, a white paper, eBook, SEO landing page, I got you covered.

As part of our service, we can also advise you on what would be the best content type or format to target specific keywords and win search visibility.

What's your experience in marketing, SEO, and content writing for SaaS companies?

Here’s where I learned about SEO and copywriting:

  • I earned a Masters in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when running a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services.
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as its first SEO hire. I launched the company’s SEO and content marketing program. I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY during my five years there.
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on my copywriting business full-time.

What's your team size?

We’re a small team of two. I am responsible for planning and overseeing our clients’ SEO content strategies, and managing their content calendars. I also write clients’ content and serve as the editor here at Smashing Copy while my colleague focuses on creating amazing SEO content for clients.

How many clients have you worked with, and what results have you delivered?

I’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

You can view the full list of my current and former clients here:

For some of those clients, I wrote copy or content that helped them rank on page 1 for targeted keywords. For others, my role also involved planning the SEO campaign, optimizing their existing content to maximize its search potential, fixing SEO errors on the site, and more.

Will you work with my competitors?

When you write content in a single market, as I do, it’s only natural to be approached by competing companies eventually. As a result, I’m often asked how we work with businesses that target the same audience.

I accept no more than two companies targeting a similar audience with identical or very similar products.

However, I also give the first one that hired us the right to buy exclusivity.

By paying a higher rate, you can lock me from working with any of your competitors for the duration of our engagement.

How do you deliver the content?

I can deliver the content either directly into your CMS and optimize it for SEO, or hand it over in Google Docs, with instructions on how to optimize it.

Is there a minimum contract term?

Yes. My minimum term is three months because I want to be able to plan ahead, both in terms of strategy as well as my availability. That said, I offer a simple, 30-day written cancellation policy. When working with me, you’re never locked into any long-term agreement. 


SaaS Copywriter Clients



“Pawel is our go-to SaaS writer when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso