B2B Copywriter for SaaS, Software and Tech Brands

Do you need help getting more leads or trial signups for your product?

Five years of writing for SaaS brands exclusively. Ten years spent working in SEO. I know how to attract and convert potential customers for your product with content.

Freelance SaaS and marketing writer
Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the pages you wrote rank on page one for competitive terms and drive targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

As a B2B marketer, you’re facing quite a problem.

Your target audience has learned to tune out of the meek marketing message.  

Today’s software buyers ignore poor headlines, bounce off generic web pages and disregard weak calls to action, even if the button was the only element on the page.

The only way to win them over is by using copy so strong that it can move those people emotionally, help them see your product’s benefits clearly, and as a result, push them to act.

That’s where I come in.

My mission, as an SEO-focused copywriter, is to put your message in words that will give you the results you want: Attract the right customers, persuade them to sign up for a trial, request a demo, download a white paper, act on your sales message… you name it.

Many of your peers – Hubspot, Close.io, SEMrush, AdEspresso, Drift and others – have used my extensive experience in the SaaS market, deep SEO expertise, and the great comfort in writing for technology buyers already to:

  • Generate leads, new customers and entice more repeat business,
  • Drive more web traffic and deepen the relationship with visitors,
  • Explain the benefits of their, often complex, products or services, and
  • Engage and compel those people to buy.

What’s more, most of them have been coming back to hire me again and again and again…

(Not to mention telling their friends about me. Which, by the way, might be exactly how you’ve learned about me too.)

What I can do for you

I offer a full range of copywriting services. I’ve written hundreds of blog posts, white papers, web copy, long-form content, business and sales documents, SEO-driven copy, landing pages and more so far.

I can also write video scripts, email copy, sales enablement copy, critical business documents like product sheets, proposals, case studies, ad copy and a lot more.

Want to put my expertise at work for you? Contact me to find out more about how I can help, discuss your project or request a quote. We’ll talk either via email or schedule a free consultation, whichever option works best for you.

(PS. Need some help with SEO too? I also run a SaaS SEO agency and would love to help out.)

Here are some of the SaaS brands I've already helped

SaaS Copywriter Clients

And here's what they say about working with me


“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth, WisePops.com


“We’ve been working with Pawel on different projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Are you looking for the most effective B2B copywriter on Earth? Look no more, Paweł is here! I recommend Paweł not only regarding his copywriting skills but also because of his huge knowledge on SaaS and effective digital marketing. Thanks to his help we were able to maximize the effects of our online activities. So can you!”

Anita Wojtas-Jakubowska, Director of Marketing, emplo.com


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.