Pawel Grabowski - Smashing Copy

SEO + Content Marketing Consultant

for SaaS

Get your SaaS found online, boost rankings, attract more visitors, and hit your marketing goals with SEO-driven content marketing strategies.

Some of the SaaS brands that have trusted my SEO and content marketing expertise

(View all 40 SaaS companies I’ve worked with.)

SEO and content marketing services designed to help you hit your goals

How I Help You Leverage SEO and Content Marketing to Grow Your SaaS

With 11 years of professional, hands-on experience, I have learned how to get amazing results from SEO and content marketing.

SEO content strategy.

SEO Strategy & Planning

Get a detailed and actionable roadmap to reaching your goals with SEO and content.

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SEO content writing.

Content Creation

Grow your traffic and generate more leads with engaging SEO-driven content that both your customers and Google will unconditionally love.

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Audits and Optimization

Reach top rankings and increase the ROI from your existing content with data-driven on-page optimization.

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The best SaaS brands get my help when fighting to put their brands at the top

Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both pillar pages you wrote for us rank at the top of page one for competitive keywords and drive thousands of visitors each month for us. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Director, Brand & Editorial, HubSpot

Pawel Grabowski - Founder of SEO Content Writing Service, Smashing Copy.Hi, my name is Pawel Grabowski. I am a SaaS writer and SEO consultant.

I combine 11 years of professional SEO experience with 7 years spent writing SEO-driven content for SaaS brands to develop content strategies that will get your SaaS found online, and hit your marketing goals.

I’ve built Smashing Copy, my boutique SEO and content marketing consulting firm, with you in mind – a busy marketer or founder who needs to increase rankings, drive greater organic traffic, generate leads, and even, outrank more established competitors.

Learn more about me, my background, and my experience.

And give my services a try. You’ll find that working with me is simple and fun. I’m easy to reach and respond quickly if you need help or advice, and my processes and playbooks guarantee that the content strategies I create will achieve the performance levels you’re after.

With my help, you will:

  • GET YOUR SaaS FOUND ONLINE. Position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.
  • BOOST RANKINGS AND ATTRACT MORE ORGANIC TRAFFIC. Grab top rankings and attract valuable traffic month after month.
  • ACQUIRE NEW USERS AND LEADS. Engage with visitors who are interested in your product and convert them into your funnel
  • OUTRANK MORE ESTABLISHED COMPETITORS. My research-based, and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

My Promise to You

Because I run a really small SEO and content marketing consultancy, I get personally invested in your success.

Since I work only with a handful of clients at a time, to me, you’re never just another account on the books.

I build a strong partnership with you, work alongside you, and always give everything when fighting to put you at the top.

In practice, this means that I immediately respond to your inquiries, offer guidance and SEO advice, when needed, and never hold back on my expertise when delivering your content strategy.

So, when you work with me, you choose a marketing consultant who specializes in your market only – B2B SaaS. You also select a partner with the specific expertise required to push your brand to the first page rankings. Plus, you will work with a SaaS SEO copywriter whom many amazing and respected brands – Hubspot, Close, SEMrush, AdEspresso, and more – have trusted to help deliver successful content and SEO campaigns already.

What my clients say about working with me

Pawel has helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for most of its target keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Pawel is an experienced SEO consultant and a fantastic content writer for SaaS. He introduced us to the process of creating outlines, the keyword research, and showed us how to engage users with our content.

Pawel is always positive, approachable, and never misses a deadline. We’ll definitely continue with him again and again.

Jedrzej Meder, SEO and Content Team Lead,

“Pawel exceeded my expectations by a long shot on this project. In a short time, he provided us with a very thorough evaluation of where our site is currently, where some “Easy Wins” are, and what some concrete strategies should be going forward. Now my team and I have a reliable roadmap for the upcoming few months in which we know our organic rankings (particularly for high intent keywords) will surely rise and with it the rest of the business. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site”

Craig Hewitt – CEO,

“Pawel is our go-to guy when we need help with content or SEO. His vast B2B content writing experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,

“We’ve been working with Pawel on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush

“Pawel does an amazing job with our content production. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging and ensure that they rank well for our target keywords.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity

“Pawel is one of the best SEO copywriters we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso


What's your experience in marketing and SEO?

Here’s where I learned about SEO and copywriting:

  • I earned a Master’s in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when running a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services.
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as its first SEO hire. I launched the company’s SEO and content marketing program. I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY during my five years there.
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on my copywriting business full-time.

What is the next step after sending you an inquiry?

Providing that I have availability for new clients, I will respond, answer your questions, and send you a link to my Info Pack. The document contains more information about me, explains the value I can deliver to your business, and tells you more about how I work. The document will also tell you how much I charge for my services.

At the end of the document, you’ll find a link to my calendar to book an intro call.

How many clients have you worked with?

I’ve worked with over 40 SaaS brands to date, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, and others.

You can view the full list of my current and former clients here:

For some of those clients, I wrote copy or content that helped them rank on page 1 for targeted keywords. For others, my role also involved planning the SEO campaign, optimizing their existing content to maximize its search potential, fixing SEO errors on the site, and more.

How many people are on your team?

It’s just me. I work as a solo consultant and will do all the work necessary to deliver the results you’re after.

Do you have a minimum contract term?

Yes, I do. My minimum term is three months because I want to be able to plan ahead, both in terms of strategy as well as my availability. That said, I offer a simple, 30-day written cancellation policy. When working with me, you’re never locked into any long-term agreement. 

I have another question, how can I get in touch?

You can reach me via the form on this page. Looking forward to hearing from you.