SEO Content Marketing Agency for SaaS Brands

Attract More Visitors to Your Website and More Signups for Your Product

Ten years in SEO. Five years of creating SEO-driven content for SaaS brands exclusively. We know how to position your SaaS in front of the target audience and get you more traffic and signups.

Freelance SaaS and marketing writer
Copywriting client testimonial

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the pillar pages you created for us rank on page one for competitive terms and drive targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

FACT: Most of your potential users begin their buying journey in Google. They search for advice that would help solve their problems, and to discover potential solutions too – like your product!

Which means that, unless you rank well for whatever phrases they’d use, you miss out on an incredible opportunity to:

  • Introduce your product to people who are looking for a solution like this already,
  • Connect and engage with them as they go through the buying journey,
  • Attract those people to your site, and
  • Entice them to try out your product so they could fall in love with it and become paying users.

The problem? Achieving it all – getting the SEO right, namely – involves many complex skills and techniques. You must know how to research keywords and find high-value opportunities, write SEO-driven copy and optimize it to maximize its performance, build links….

Well, that’s just the start, really.

That’s where we come in.

My name is Pawel Grabowski; I’m the founder of Smashing Copy – an SEO content marketing agency for B2B SaaS brands who want to boost their rankings, traffic and generate more revenue.

 Our passion is helping SaaS marketers like you increase signups and revenue by improving their rankings and search engine traffic.

So far, we have helped over 40 SaaS companies all over the world, ranging from established brands to startups. As a result, we have extensive experience across all B2B markets and understand how SaaS buyers find and choose products to sign up perfectly.

Many of your peers, in fact – Hubspot,, SEMrush, AdEspresso, Drift and others – have used our extensive copywriting and SEO expertise, the marketing background, and the great comfort in working in the tech industry already.

What’s more, most of them have been coming back to hire us again and again and again.

Here are just some results we've delivered so far...

We wrote the Hubspot’s guide on SEO. It ranks at the top of the search results for tens of relevant but highly-competitive keywords, driving new customers for the company daily.

We’ve helped rank on pos. 4 for its highly-competitive, competitors-related phrase, attracting relevant traffic and leads.

We helped rank content promoting their latest functionality.

Three pillar pages we created for Survicate rank on positions 2, 3 and 5 for their respective phrases (and climbing.)

The guide to B2B sales we created for Super Office sits at the pos. 4 in Google for a search phrases with a 3500 monthly search volume.

Content we created and ranked for Adverity helped double the company’s organic traffic. We also helped the company fix many of on-page optimization errors on the site, leading to further traffic boost.

Are we the right SEO content marketing agency for you too?

We’d love to think so. But we also know that our services are not a good fit for everyone.

Depending on your goals or expectations, we might not be the partner you seek. Or the way we work might not match what you’re looking for in a content agency either.

So, below we’ve listed information to help you assess whether we’re the right content marketing agency for your needs.

We might be a good fit if:

  • You’re looking for long-term partner to help drive your organic growth
  • You’re willing to invest in SEO and content over several months or years
  • You have an in-house person responsible for marketing. It could be the owner or another non-marketing person; we don’t mind, as long as there is a single, dedicated contact inside your team who will take the ownership of the project on your end.
  • You have a minimum budget of €2500/month (approx. $2700) for the campaign.
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Here are some of the SaaS brands we've helped already

SaaS Copywriter Clients

And here's what they say about working with me


“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


“We’ve been working with Pawel on different projects – from blog posts and editorial articles to eBooks – and we’re always amazed how he manages to deliver such a high-quality copy on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush


“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for the help!”

Eugen Knippel, Head of Growth Marketing, Adverity


“Are you looking for the most effective B2B copywriter on Earth? Look no more, Paweł is here! I recommend Paweł not only regarding his copywriting skills but also because of his huge knowledge on SaaS and effective digital marketing. Thanks to his help we were able to maximize the effects of our online activities. So can you!”

Anita Wojtas-Jakubowska, Director of Marketing,


“Pawel does an amazing job with our content development. Not only does he write the blog topics we brainstorm internally, but he also helps craft the objective ideas to make posts engaging.
I appreciate the most his ability to get the content done with the little direction within the process.

Tania German, Sr. Marketing Manager, seoClarity


“Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.
All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Frequently Asked Questions

Why do you only work with SaaS brands?
Because SaaS is what I know best. I come from the software background. I also have a high degree of specialised knowledge in the SaaS market. With that, I can deliver the highest value to my clients

Can I secure a place in your schedule?
Sure you can. However I don’t book clients in on the sole promise. You can book you into my schedule only upon a receipt a payment or a deposit, depending on a job size.


Will you work with my competitors?
When you write content in a single market, it’s only natural to eventually be approached by competing companies. And I’m often asked how I manage such situations.

It’s simple, I accept no more than two companies targeting similar audience with identical or very similar products.

However, I also give the first one that hired me the right to buy exclusivity. By paying a higher rate, they can lock me from working with competitors for the duration of the engagement.

Where are you located?
I live in Drogheda, a beautiful town in the North East of Ireland. But I work with clients from all over the globe.