SEO-focused Content Agency for SaaS

Smashing Copy is a boutique content marketing agency specializing in SEO. We plan and execute SEO content programs that help SaaS startups like yours rank better in Google, and increase organic traffic and leads.

Why hire us: 11 years in business7 years of working exclusively with SaaS companies • Small but highly-experienced team of SEO consultants and SEO copywriters

SaaS content writer and SaaS content agency.

SaaS companies like yours get our help when fighting to put their brands at the top

Portrait of an SEO content agency client.

I’ve been showing our Analytics stats to other founders I know because I’m amazed how much traffic and direct signups Pawel’s work delivers every month. What’s more, all this is completely hands-off for me. Pawel and his team look after everything relating to our SEO and content, freeing me to work on other areas of the business.

Moritz Dausinger, CEO,

Companies we've worked with

SEO content agency for SaaS.

The SEO content marketing team for your SaaS

Image of Pawel Grabowski - SaaS Content Writer, founder of Smashing Copy, a SaaS Content Agency.Hi, my name is Pawel Grabowski. I am an SEO consultant and content strategist for SaaS.

I launched Smashing Copy, my boutique SaaS content marketing agency, with you in mind – a busy marketer or founder who needs to create more content to increase search engine rankings, drive greater organic traffic, engage the target audience, generate leads, and even outrank more established competitors.

But let me tell you specifically why we’re the best SEO content agency for your SaaS:

First, we have the experience to plan content strategies that drive rankings and revenue

I combine 11 years of professional SEO experience with 7 years spent writing content for SaaS brands exclusively.

My small team of amazing SEO copywriters shares a similar experience. Together, we deliver incredibly powerful SEO-driven content marketing strategies for B2B SaaS companies.

We get SaaS like no other too

That’s because I have experience in running a SaaS brand AND a background in SaaS marketing.

Before launching Smashing Copy, I ran a small software company with three products on the market. I also have MSc in Marketing, with a dissertation on SaaS.

As a result:

  • I understand the dynamics of selling software products.
  • I know how SaaS customers look for and engage with products online, and
  • My marketing background and experience in promoting software products help me envision a roadmap for reaching your business goals.

Plus, we've been helping SaaS brands for quite some time too

We’ve been in business for 11 years, and we’ve been working exclusively with B2B SaaS companies since 2014.

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, optimized their existing content to maximize its search potential.

As a result, we know what works and what doesn’t, and use all this experience when fighting to put you at the top.

With our help, you will:


We’ll help you establish topical authority and position your SaaS along the entire buyer’s journey with strategic content that drives traffic and leads.


You’ll grab top rankings and attract valuable traffic month after month.


Our content will help you engage visitors who are interested in your product and convert them into your funnel


Our research-based and engagement-driven process for creating content will help you outdo even the most established competitors and rank higher than them in SERPs.

How we help you leverage SEO and content to grow your SaaS

We specialize in writing long-form content that combines engaging copywriting and advanced SEO practices to help you dominate search results and attract potential users.

And we have a proven workflow to make it happen.

1. Audience Research and Strategy Development


First, we work with you to define your goals and create a tailored content marketing strategy.

We research your target market and audience and even evaluate your competition to discover topics and keywords you should be ranking for. We then prepare the content strategy, based on our findings, and build the monthly content calendar for your SaaS.

2. Content Creation


  • Extensive SERP analysis for each piece
  • Semantic keywords analysis
  • Content brief and outline creation
  • Headline variations
  • Screenshots and visuals for each content piece
  • Custom calls to action

Next, we implement the strategy, producing your content every month and measuring its impact.

We create content briefs and let you review each outline before we begin writing. You also review the draft and have a chance to add or edit things before publication.

3. Optimization


  • On-page SEO optimization
  • Interlinking with the existing content
  • Image optimization, if required
  • Formatting based on your publishing criteria
  • Upload to your CMS and final SEO checks

Each content goes through extensive optimization to ensure that it will get picked up by Google and rank for its target keywords.

We also interlink it with relevant assets to reinforce the site’s structure and create strong topical relevance.

4. Results Analysis and Campaign Optimization


  • Continuous performance analysis
  • Content tweaks to improve rankings and traffic
  • Conversions analysis and optimization
  • Monthly check-in calls

Finally, we monitor the performance of your content – rankings, traffic, and other metrics you care about – and report on your progress monthly.

We also schedule monthly check-in calls with you to give us a chance to catch up on anything pending and discuss new ideas for the strategy.


What kind of content types do you write?

We specialize in writing SEO-focused content that aims to help you rank better and increase the amount of relevant traffic to your site. 

In practical terms, it means that we write almost every type of content that’s required to rank you for target keywords: blog posts, long-form content, guides, product-led content, listicles, landing pages, content hubs, and more.

What's your process?

Over the years, we’ve developed a proven workflow to research, plan, and create the best SEO-focused content.

We begin by researching your ideal client persona and discovering what information relating to your product those people are researching online. We also evaluate how your competitors attract organic traffic from the search engines. Based on our findings, we develop a content strategy that outlines how we want to help reach your business goals.

From then on, we create and optimize the content for SEO to ensure that Google will pick those pages up, and rank them well for target keywords.

We also monitor the performance of those pages, once published, and continuously improve them to boost their rankings and traffic further.

What's your experience in marketing, SEO, and content writing for SaaS companies?

Here’s where I learned about SEO and copywriting, and my journey to launching a SaaS content agency:

  • I earned a Master’s in Marketing from the National College in Ireland with a dissertation on SaaS marketing.
  • I first encountered SEO and content marketing in 2008, when running a software company I co-founded with a friend of mine. Shortly after, I also started using content to attract more clients to our products and web development services.
  • In 2010, I joined Staycity, one of the largest self-catering hotel chains as its first SEO hire. I launched the company’s SEO and content marketing program. I have been delivering a seven-figure revenue from the organic search consistently with significant growth YoY during my five years there.
  • I began offering SEO copywriting and content writing services to software companies shortly after joining Staycity. My first big client was, where I ran the entire digital marketing for over a year. Many other clients have followed – HubSpot, Close, AdEspresso – and in 2015, I left Staycity to focus on working as a SaaS writer full-time.
  • Since then, I grew Smashing Copy into a boutique SEO-driven content agency for SaaS companies.

How many clients have you worked with, and what results have you delivered?

Since launching Smashing Copy, we’ve worked with over 40 SaaS brands, including well-known brands like HubSpot, SEMrush, Close, Ahrefs, Drift, AdEspresso, as well as new startups.

You can view the full list of my current and former clients here:

For some of those clients, we wrote content that helped them rank on page 1 for targeted keywords. For others, we also planned the entire SEO campaign, optimized their existing content to maximize its search potential.

Today, we primarily focus on providing complete, done-for-you content marketing, and own our clients’ SEO content programs. In practical terms, it means that we do everything – we research and plan the SEO roadmap, create content, optimize those pages further, and more – to get them to rank in Google, and generate more signups and leads.

Do you also help with user acquisition and lead generation?

Yes, we do. Our goal isn’t to increase your traffic but to get you new signups and leads. Because of that, we define the lead generation strategy for each piece and create any necessary content to support it.

How do you work with clients?

We work as part of your team, and take over your content program so you can focus on other aspects of growing your SaaS. 

In practical terms, it means that we do everything – conduct research to develop a roadmap from where you are now to where you want to be, create all the content, audit and optimize your existing pages, and more – and basically own your entire SEO content marketing program to deliver the traffic and conversions you’re after.

Will you work with my competitors?

When you write content in a single market, as we do, it’s only natural to be approached by competing companies eventually. As a result, I’m often asked how we work with businesses that target the same audience.

We accept no more than two companies targeting a similar audience with identical or very similar products.

However, we also give the first one that hired us the right to buy exclusivity.

This means that by paying a higher rate, you can lock us from working with any of your competitors for the duration of our engagement.

Do you build links too?

No, we don’t. However, this isn’t because we don’t want to do it. As it happens, most of our clients would have relationships with other link-building providers and don’t need us to offer that service.

Why should we partner with your agency?

For one, we have the industry expertise and the chops to make your growth happen.

We’ve been working in SEO and content since 2010. Since 2014, we’ve been working exclusively with SaaS companies.

What’s more, our founder has previous experience in running a software company and brings a deep understanding of SaaS marketing along with knowledge of the challenges you face to the table.

Can we see some samples of your work?

Of course! We included some samples on our portfolio page. Because most of our work goes live under our clients’ names, we can’t show those pieces in our portfolio. We can show them to you privately, though. Let us know if you’d like to see other samples or some specific content.

Are we a good fit?

If you’re:

  • Looking for an expert partner to take over and own your entire SEO content program
  • Want to achieve long-term, sustainable growth
  • Ready to invest in the content program over several months,

Then, yes, we’re absolutely a fit.

Why SaaS startups trust us with their content marketing month after month after month



We’ve been writing SEO optimized content for SaaS brands exclusively since 2014 and, as a result, know what challenges your potential customers face, and what motivates them to pick one SaaS product over another.



We’re a small, boutique SaaS content agency. There are only four people in the company, actually, and we see it as our major strength. Being small allows us to be as creative and nimble as we need to get you the results that you’re after.



Because we can work with only a handful of clients at a time, we become personally invested in your success. To us, you are never just another account on the books. Instead, we give everything when fighting to put you at the top.



You are free to cancel our services at any time. We never lock our clients into a long-term contract.



We make the entire process fast and easy. We take care of the hard work. All you do is approve.



You are the owner of all the content we write for you, and we pass on the copyrights to it to you as well.



Pawel is a fantastic content writer for SaaS. He helped build our blog from scratch, and what a job he’s done! Just one piece of the content he created ranks on pos.1 for an incredible number of keywords, attracted 50000 visits in the first six months and its traffic continues to grow at 3% weekly. His other content performs at a similar level.

Jedrzej Meder, SEO and Content Team Lead,


Pawel, you did more than filling a content need for us; you got results! Both pillar pages you wrote for us rank at the top in the Google search for highly competitive keywords and drive thousands of visitors each month for us. Thank you!

Jami Oetting, Director, Brand & Editorial, HubSpot


Smashing Copy is our go-to SaaS content agency when we need help with content or SEO. Pawel and his team have a vast B2B content writing experience plus incredible SEO and SaaS expertise that have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

Greg d’Aboville, Head of Growth,


Pawel is one of the best SaaS writers we’ve ever worked with. He immediately understood the kind of content that our audience likes and constantly delivers great articles, on time.
All his articles are well researched, full of data points, and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback for scaling our marketing effort.

Massimo Cheruzzi, CEO, AdEspresso


We’ve been working with Smashing Copy on different SEO and content writing projects – from blog posts and editorial articles to eBooks – and we’re always amazed how they manage to deliver such high-quality work on time.

Pawel has amazing work processes, from getting the brief, ensuring we both understand the goals for the content, to writing. And because of that, we never have to go back and forth with edits and get projects done fast. 

Kate Pletneva – Marketing Manager, SEMrush


Pawel delivers brilliant copy and content, precisely to the brief and always on time. He knows his craft, and his work process makes it super easy to work with him. Honestly, if you’re in SaaS and need copy or content that will drive results, look no further. Pawel is the guy you’ve been looking for.

Lucjan Kierczak, Head of Marketing, Survicate